We remember with Anna Maria del Corral the BCN19 edition of Interihotel where Elisava Research carried out a research project.
Anna, this week Interihotel, organized by CENFIM, Furnishings Cluster, will take place, which will bring together professionals from architecture, interior design, developers and investors, hotel managers and product brands. Tell us what we can find in this year's digital edition.
From February 15th to 26th, Interihotel will be the most powerful event in Europe for hospitality interiors, we will find more than 100 speakers from 4 continents in 20 conferences and 10 discussion tables about hotel innovation and interior design, design thinking of 4 concept rooms with hotel chains and prestigious architects, 80 exhibiting brands with virtual showrooms and many tools to stimulate and facilitate the connection between attendees. In addition, there will be 10 workshops designed for professionals and students of architecture and interior design.
Elisava Research had the opportunity to participate in the BCN19 edition. How was the experience?
Exceptional, the participation of the Elisava Research Decoding Well-being team was to carry out an objective evaluation experiment of the emotional and behavioral response of people to hotel interior design, but also my colleagues from Decoding, Ainoa Abella and María Araya held a workshop on the emotional perception of materials.
The project, which made it possible to monitor the user's reaction taking into account the interior design, was possible teaming up with the LivingLab of the CENFIM Cluster. What does collaboration with Elisava Research mean for companies? What could you contribute?
CENFIM is a cluster that knows, in a highly effective way, to polarize, develop and communicate knowledge of high interest to its members. The collaboration of Elisava Research with the LivingLab of the CENFIM Cluster has made it possible to develop scientifically-based knowledge. Interior designers, hotel chains and contract providers have been provided with objective evaluation processes of the emotional and behavioral reaction of people to the interiors they devise and develop. The information resulting from the objective evaluation is of exceptional value in making design decisions.
What does the new pandemic situation we are experiencing globally mean in terms of hotel interior design?
It is a complicated situation, not all those who make up the sector have or have developed mechanisms to react in a resilient way. The pandemic has meant that customers are demanding hygienically safe interiors and experiences that are perceived as safe. The perception of said security includes the effectiveness of a good service and hotel interior design, and of course, guided by objective evaluation data.
Elisava is a member of the CENFIM cluster with which collaborates in research projects and analysis of new training competencies (Erasmus+). If you want to know more about Elisava Research, send us an email at firstname.lastname@example.org.