You can now visit the Christmas shop window of the Flagship Store of Vitra in Barcelona, designed by the students of the Master in Commercial Space Design: Retail Design of ELISAVA. The showcase of the store, located in Plaça Comercial, 5, includes a white platform on which different kitchenware products have been placed, with a semi-transparent curtain in the background and a vinyl phrase on the glass: "You bring the wine, We bring the furniture. Merry xmas. vitra".
In this way, the Master in Retail Design collaborates for the first time with the Swiss production company and editor of VITRA design furniture. The students have worked in groups within the framework of the "Visuals" Module, and have designed several shop window proposals for the 2018 Christmas Campaign of the brand.
Later, a panel formed by Carlos Carsten, General Director of VITRA Hispania, Elisabet Pelegrin, Store & Showroom Manager in Barcelona, and part of his team has selected the winning proposal that can be seen in the store in Barcelona.