This week we revealed the five finalist projects of SEAT Car Sharing 2025, the joint contest of ELISAVA, SEAT and Rücker Lypsa, whose objective was to develop products that offer mobility and design solutions for the future's carpool.
In order to do so, SEAT's Design Department has collaborated with different specialists and areas of the company via master classes, as well as working hand in hand with the students of ELISAVA during nine months.
The competition was developed around three main cornerstones:
- The creation of a business model based on car sharing for the SEAT's Mii model.
- The definition of user experience (UX) of the car from beginning to end.
- The reinterpretation of the brand's values through the use of new languages that express the sensations of the interiors of a SEAT.
These are the five finalist projects of our students for the contest SEAT Car Sharing 2025
Work & Relax
Authors: Marina Fuentes Barrera, Lucas García Zabalza, Mario Sabaté Puig
SEAT Award and Rücker for Best GLOBAL PROJECT
Car sharing project conceived to make the most of time during the journey, in which users will be able to use that time to work and relax.