Elisava leads the MaDe (Material Designers) project in collaboration with Ma-tt-er design studio and the Politecnico di Milano. Co-funded by the Creative Europe Program of the European Commission, the project addresses the training and exposure of the new Material Designer profile towards a better circular economy and its positive impact in industry.
Materials and material-driven design have emerged as an important driver in the transition towards circular economy. Studies show that more than three out of four decisions influencing the final choice of materials and manufacturing processes are made during the design phase whilst over 80% of the ecological and economic costs are made before the object is actually created. Design and materials have a pivotal influence on the way that products and services are made and used – they are therefore a crucial element in a shift towards more resource-efficient economy.
A Material Designer is a designer trained to identify unused materials from technical or natural flows and transform them into circular materials by using his or her design aptitudes. This specialist evaluates, ideates and develops materials and inspires processes to manufacture materials for use in products that must meet specialized design and performance specifications.
The project consists of 6 workshops that will take place in London, Milan and Barcelona (Elisava) throughout 2019. In each workshop, 20 material designers will design their own circular materials. After the workshops, 3 finalists among the 120 participants, will be selected by a panel of experts (6 workshops x 20 participants=120 new circular materials). These 3 finalists will do a two-month stage in different companies where they will develop a set of conceptual circular products made with the materials they already developed during the workshops. After their professional stages, a jury will select a winner who will be awarded during the final ceremony in Barcelona.
Contact and inscriptions
If you are a material designer and want to participate or you are a company and want one of your workers to participate: submit here.
If you are a company and look for finalist to do a stage in your company: write us here.
1. Circular Design Guide, Ellen MacArthur Foundation+IDEO. https://www.circulardesignguide.com/
2. What is the designer’s role in bringing about a circular economy? http://designforeurope.eu/news-opinion/creating-design-action-plan-circular-economy