Elisava presents Retail Lab, a new project aimed at students of the Master’s Degree in Retail Design, which will work hand in hand with The Hood, whose new concept will soon come to our country. It proposes a new combination of retail and leisure with the world of art and culture with the aim of reinventing the traditional concept of the sector.
The resulting spaces seek to promote, with the help of Retail Design students, the idea of neighborhood and community through proposals that combine culture and commercial activity in a creative and innovative way. This proposal comes from Ivan Moreno, director of operations at The Hood, and Rut Martín, creator of the concept The Hood Amadora in Lisbon, professor of the Master's Degree in Retail Design and innovation manager at Elisava's Retail Lab.
Retail Lab by Elisava is a space that was born from the Master’s Degree in Retail Design to respond to the need for innovation and to unify high academic profiles with retail companies. In this format, we offer advice that ranges from the analysis of trends and new technologies applied to Retail, to the conceptualization and creation of strategies related to Corporate Social Responsibility and positioning, as well as the relative alignment of the brand with international agendas.
Likewise, window dressing, the study of Marketing and Commerce strategies, the prototyping and application of new materials in the market or consulting and feasibility studies regarding the sustainability of processes will also be addressed.
Experimental model and new synergies in Retail Design
The collaboration is an experimental model that intertwines the academic and professional world with the desire to establish new synergies in the field of retail design. Thus, the students involved in the project, which will be launched in the next course of the Master’s Degree in Retail Design of Elisava (from March 2021), will obtain knowledge directly from the current professional environment.