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Elisava and Folch join forces to create Acid House Barcelona, new creative hub in the heart of 22@

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Elisava and the Barcelona design studio Folch Studio have announced a strategic alliance to develop a new training model at Acid House Barcelona, a creative hub and incubator for creative business projects. The new space, located in the 22@ district of Poblenou, will be inaugurated in the fall of 2019 and will offer an offer of master's degrees and other programs that will begin to be announced this spring.

New educational format

The hybrid programming created by Elisava and Folch for the new center aims to become pioneer in its field, merging the incubation of ideas and projects with an academic side and the dissemination of content in digital media according to the new communicative and educational paradigm. Open to transversal profiles, the new model aims to unite education and entertainment in a radically innovative program endorsed by Elisava.

Set, showroom and exhibition gallery

Acid House Barcelona, created by Folch and designed by Arquitectura-G (Mies Van Der Rohe Award, 2015), will have almost 500 m2 that will be divided into 4 areas: a space-set oriented to education, a conference area, a showroom for brands, and a gallery for street-level exhibitions, as well as a cafeteria. Likewise, the new space will host companies from the creative world such as Odiseo, Eldorado and White Horse, among others.

Some quotations

"In Elisava we are very pleased to be part of a project that promotes a creative and critical center in Barcelona where creativity, communication, critical thinking and cooperation in total synergy with entrepreneurship are fundamental. This type of projects are key to the development and positioning of Barcelona as a hub of design, experience and innovation." Javier Peña, General Director, Elisava

"We are proud to partner with one of the most prestigious design schools in the country, proposing a way to understand innovative, creative and business-oriented design." Albert Folch, Creative Director & Founder, Folch

"Education as we know it today is about to change, merging learning and entertainment to become a great driver for people, brands, companies and institutions." Rafa Martínez, COO & Head of Brand Strategy, Folch

"The current professional world is very complex and needs talents that know how to solve problems  understanding reality as something in constant change and creating unprecedented connections between different areas of knowledge." Vincenzo Angileri, Head of Education, Acid House
 

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