The first creative challenges of Decoding European Creative Skills took place in Barcelona with great implication of all participants. They have provided very interesting proposals and at the same time they have allowed to further develop the research on the competences during the design process.
Creative Challenges have been carried out for a week, from the15th to the 23rd of January. The challenge began with the visit of three companies to ELISAVA, where they proposed their challenges, which motivated the work of different student teams (made up of 30 young designers –last year bachelor students, Master students and young professionals–) during a week of intense work.
Company: Districte de Comerç
Challenge: How to improve the poor visibility of emblematic shops in the city of Barcelona?
How to help to create a stronger intercultural commerce network in Barcelona?
Students proposal: The design of a website that brought together emblematic businesses through social events, games and the idea of an emblematic brand, "Ruta dels Emblemàtics". The other team proposed an association that would unite and facilitate the interaction of foreign merchants once they arrived at Barcelona and to bring them closer to the client. More information and vídeo of this project.