Mural by students of the Master in Illustration and Visual Narrative at the Hotel Negresco Princess

Since this month of February, the display windows of Hotel Negresco Princess’ chamfer are decorated with the mural ‘Cultura Viva’, designed by the artist Alícia Ferreiro, a student of Elisava’s Master in Illustration and Visual Narrative.

The illustration represents a large-format tourist guide of the city in which representative elements from the Catalan culture and gastronomy, such as Sagrada Familia, the cable car, the iconic tiles, Saint George’s roses, pa amb tomàquet, calçots or vermouths, are appreciated. “It makes me immensely happy to be able to exhibit in a window display like this, visible for millions of people, I cannot be more thankful for the Hotel Negresco Princess’ team to have chosen my proposal”, comments Alícia Ferreiro.


Regarding the design of the mural, geometrical shapes and bright colours predominate in the illustrations, which is why its presence will be seen from every spot of the street crossing. Other students of Elisava like Martí Sanchis, Juan Camilo Pedrada, Andrea Balam, Fiorella Briz, and Laura García Arias also took part in the making of the work, counting on the direction of Javier Navarro, supervisor of the Master in Illustration and Visual Narrative. Also, the activity has been sponsored by the brand Montana Colors, which has given all the needed materials for its development.

The Hotel Negresco Princess is closely involved in Barcelona’s culture and often holds entertainment plans in its facilities. According to its director, Jairo Mayolas, “The power of culture to bring the citizens together and its contribution to the people’s emotional wellbeing is unquestionable, […] it makes us really happy to hand over our display windows to Elisava novice artists and we feel really represented in Alícia Ferreiro’s work”.

The mural takes up the whole windows of the zone of the lobby and the restaurant of the hotel, located at the crossing of the streets Roger de Llúria and Caspe, and will remain on the façade of Negresco Princess until the month of June.