TOUS Elisava Creatividad en futuros inexplorados

University Expert Course: Creativity in Uncharted Future(s)

The only programme specialized in jewelry and craftwork where we immerse ourselves in the universe of creativity, exploring new materials, processes and techniques to create unique solutions.

How to apply

Presentation

Creativity is the asset that allows us to introduce changes in society through powerful ideas that provide original and innovative solutions, and one of the significant values that TOUS capitalizes on with true mastery. We shun convention and challenge established limits, generating unique and transformative solutions.

We approach creativity from a sum of conceptual and formal challenges, and we bring inventiveness and imagination into play. We establish solid bases of knowledge, discover and enhance our skills, and instrumentalize them in favor of the ideation and materialization of unique pieces that give us a highly noticeable and relevant character.

In addition, we learn to use innovative methodologies to carry out market prospective. Through this approach, you will be able to anticipate trends and propose solutions that inspire significant changes, taking your ideas to a higher professional level.

Objectives
  • Foster students’ ability to generate innovative and strategic ideas in product design, always aligned with our identity as creators and considering the leading needs and interests.
  • Stimulate the creative ability in the field of product and packaging design.
  • Detect and analyze the needs of our target audiences and carry out projects oriented to satisfy them.
  • Allow students to integrate the theoretical knowledge acquired about creative futures in practical projects with an innovative approach.
  • Raise students’ awareness of social and environmental responsibility for product and packaging design.
  • Carry out a project based on a brief presented by the TOUS brand that drives us to solve real implications of the brand.
  • Promote multidisciplinary teamwork to carry out projects from absolutely transversal perspectives, mentored by excellent professionals.
  • Develop students’ ability to clearly communicate brand concepts through visual presentations and effective narratives.

Course programme

1 Creative Glance

The creativity field obliges us to explore how to escape from what is conventional and implement new approaches, opening new ways of expression and generating unique, highly inspiring and transformative solutions. We lay the theoretical foundations of the discipline while weaving multiple connections of interest with related and complementary disciplines, with the aim of carrying out powerful projects in various fields of design.

The content of this module will cover the following topics:

  • New Creativities from multidisciplinarity.
  • Creativity from the TOUS perspective.
  • Sociology of Creativity.
  • Psychology of Creativity.
  • From Creativity to Innovation.
  • Scouting: TATO.
  • Lab of new materials.
  • Project: Creative Glance
 2 Creative Boxing & Unboxing

Under the imperative need to design products that make a difference, we take on the challenge of packaging design by enhancing our strategic and creative skills. We approach the profession by combining our interest in the knowledge and use of new materials and surprising techniques, with the aim of taking our ideas to a higher level of results, both conceptually and formally.

The content of this module will cover the following topics:

  • Packaging as a brand expression, identity and differentiation tool.
  • Packaging from the TOUS perspective.
  • Packaging Brand Journey.
  • Trends applied to the packaging universe.
  • Psychology of unboxing and emotionality in the consumer.
  • Lab: Sustainability and Innovation.
  • Project: Creative Boxing & Unboxing.
 3 Creative Future(s)

We invite you to explore the power of design and creativity to imagine and build possible future(s) scenarios. Using innovative methodologies, you will learn to anticipate trends and propose solutions that are essential in market foresight projects. We detect signals, analyze them and look for viable and executable solutions for the benefit of brands.

The content of this module will cover the following topics:

  • Foresighting the Future(s).
  • Imagining the Future from the TOUS perspective.
  • Speculative thinking and futures design.
  • Worldbuilding: how to analyze change creatively.
  • Backcasting: building scenarios and storytelling of future(s).
  • Workshop: designing products and experiences of tomorrow.
  • Project: Creative Future(s).
 4 Postgraduate Final Project

The Postgraduate Final Project responds to a brief provided by TOUS, which brings into play all the knowledge acquired throughout the course.

The student must present rigorous research on the chosen design topic under the guidance of their faculty.

Students must demonstrate their ability to make a critical summary about the design knowledge acquired and be able to develop proposals that show their excellence in the fields of design and creativity, taking into account the current market situation and projecting solutions for the future(s).

The content of this module will cover the following topics:

  • Question formulation aligned with the TOUS brief
  • Research methodology
  • Project development
  • Mentoring
  • Presentation and evaluation
If you want to know more about the University Expert Course in Creativity in Uncharted Future(s) download the brochure here:
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