In the Postgraduate in Web Project Management and UX Design, you will learn everything you need to start or further your career as a UX designer, product owner, or product-focused project manager. In addition to the fundamentals of UX, the postgraduate course provides a solid foundation in strategy, interface design, information design, and front-end development.
This postgraduate course aims to train professionals with analytical and executive capacity to understand the full potential of user experience design and to carry out projects that contribute to the social and economic growth of institutions and companies.
In today’s digital product environment, it is imperative to design and develop products with a high-quality user experience that meets the needs of the users while satisfying business objectives and ethical constraints. Well-designed products sell more, work better, and are a competitive differentiator for companies, as McKinsey found in a study carried out in 2018.
To achieve this, this programme offers an applied training that covers all the necessary aspects for students to acquire the skills and knowledge that will enable them to research, devise, conceptualize, and design innovative products, services, and applications from a perspective centred on the user experience.
Our course programme covers all the necessary aspects for you to acquire the skills and knowledge that will enable you to carry out projects for innovative and effective digital products, services, and applications. With this training, you will have a detailed vision of the entire process of creating an interactive project where the business vision, user experience (UX), technology, and interface design are at the centre.
This course employs a practical methodology without neglecting the theoretical principles of interaction design or the current debates surrounding the ethics and aesthetics of digital culture.
To this end, we structure the course in thematic modules that include subjects that develop practical methods and procedures, masterclasses and lectures by renowned professionals in their fields, and specialized workshops.
We consider these workshops as part of our innovation laboratory, which we call UX Avant, which allows us to place a more exploratory type of practices that encourage the transmission of knowledge through reflection and practice. To this date, we have explored topics related to music, television, e-mobility, virtual reality, artificial intelligence, professional ethics, etc.
The postgraduate degree also engages in the thematic proposals of Elisava Research, taking advantage of collaboration opportunities that may arise through its research projects. In particular, our postgraduate degree is actively involved in developing projects that are linked to issues related to the UN Sustainable Development Goals (SDGs) and social justice debates linked to gender, decoloniality, and ableism.
Finally, we seek to promote the talent of our students by offering internships in important companies in the sector and startups. In recent years, we have established agreements with HP, Barcelona Supercomputing Center, Insight Center of CaixaBank, Zurich, the Web Science and Social Computing research group, Datalog, NTT Data, and Multiplica, among many others.
We also encourage the participation of our students in specialized congresses and in national and international awards. These give visibility to the projects carried out within the framework of the postgraduate degree, and we have obtained several gold, silver, and bronze prizes in recent editions.
The Postgraduate in UX Design and Web Project Management is directed at people who have analytical and executive capabilities, who are interested in understanding the potential of user experience and who want to contribute to the social and economic growth of institutions and companies.
Access and Admission Requirements: Students are recommended to have completed undergraduate studies in disciplines such as Design, Industrial Design Engineering, Product Development, Audio-visual Communication, Advertising, Computer Engineering, Multimedia Studies, Information and Documentation, Journalism, Psychology, Sociology or other Social Sciences. For those without a university degree, students can gain access to the Postgraduate in UX Design and Web Project Management by demonstrating verified professional experience in the sector.
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