post-disseny-ux-direccio-projectes-web Casa Beethoven, Álvaro Ferreira, Jie Lin, Àlex Roca, Ariadna Sala

Postgraduate in Web Project Management and UX Design

Explore the principles of designing and developing web projects. With the Postgraduate in UX Design and Web Project Management you’ll master user experience design and you’ll carry out innovative projects that respond to the needs of people and companies.

How to apply

Presentation

In the Postgraduate in Web Project Management and UX Design, you will learn everything you need to start or further your career as a UX designer, product owner, or product-focused project manager. In addition to the fundamentals of UX, the postgraduate course provides a solid foundation in strategy, interface design, information design, and front-end development.

This postgraduate course aims to train professionals with analytical and executive capacity to understand the full potential of user experience design and to carry out projects that contribute to the social and economic growth of institutions and companies.

In today’s digital product environment, it is imperative to design and develop products with a high-quality user experience that meets the needs of the users while satisfying business objectives and ethical constraints. Well-designed products sell more, work better, and are a competitive differentiator for companies, as McKinsey found in a study carried out in 2018.

To achieve this, this programme offers an applied training that covers all the necessary aspects for students to acquire the skills and knowledge that will enable them to research, devise, conceptualize, and design innovative products, services, and applications from a perspective centred on the user experience.

Our course programme covers all the necessary aspects for you to acquire the skills and knowledge that will enable you to carry out projects for innovative and effective digital products, services, and applications. With this training, you will have a detailed vision of the entire process of creating an interactive project where the business vision, user experience (UX), technology, and interface design are at the centre.

This course employs a practical methodology without neglecting the theoretical principles of interaction design or the current debates surrounding the ethics and aesthetics of digital culture.

To this end, we structure the course in thematic modules that include subjects that develop practical methods and procedures, masterclasses and lectures by renowned professionals in their fields, and specialized workshops.

We consider these workshops as part of our innovation laboratory, which we call UX Avant, which allows us to place a more exploratory type of practices that encourage the transmission of knowledge through reflection and practice. To this date, we have explored topics related to music, television, e-mobility, virtual reality, artificial intelligence, professional ethics, etc.

The postgraduate degree also engages in the thematic proposals of Elisava Research, taking advantage of collaboration opportunities that may arise through its research projects. In particular, our postgraduate degree is actively involved in developing projects that are linked to issues related to the UN Sustainable Development Goals (SDGs) and social justice debates linked to gender, decoloniality, and ableism.

Finally, we seek to promote the talent of our students by offering internships in important companies in the sector and startups. In recent years, we have established agreements with HP, Barcelona Supercomputing Center, Insight Center of CaixaBank, Zurich, the Web Science and Social Computing research group, Datalog, NTT Data, and Multiplica, among many others.

We also encourage the participation of our students in specialized congresses and in national and international awards. These give visibility to the projects carried out within the framework of the postgraduate degree, and we have obtained several gold, silver, and bronze prizes in recent editions.

The Postgraduate in UX Design and Web Project Management is directed at people who have analytical and executive capabilities, who are interested in understanding the potential of user experience and who want to contribute to the social and economic growth of institutions and companies.

Access and Admission Requirements: Students are recommended to have completed undergraduate studies in disciplines such as Design, Industrial Design Engineering, Product Development, Audio-visual Communication, Advertising, Computer Engineering, Multimedia Studies, Information and Documentation, Journalism, Psychology, Sociology or other Social Sciences. For those without a university degree, students can gain access to the Postgraduate in UX Design and Web Project Management by demonstrating verified professional experience in the sector.

Elisava counts on a large offer of master and postgraduate programmes. Discover the design master you are looking for.


Objectives

  • Understanding the importance of user experience as a link between technology, design and interaction. 
  • Designing functional, effective interfaces with a unique personality.
  • Understanding and implementing agile methodologies for project management.
  • Learning to implement processes for the analysis of objectives.
  • Mastering the prototyping process for interactive interfaces.
  • Understanding the structures and possibilities of the main development languages.
  • Becoming familiar with the channels and strategies for organizing and managing content.
  • Acquiring the skills to direct and communicate projects.

Postgraduate in Web Project Management and UX Design programme

1 Product Direction and Management

In this module, we will introduce the main methodological currents of project management and we will delve into the application of the most relevant agile management frameworks. Scrum, Lean Startup, and Kanban are some of the tools that will be implemented for this purpose. Tools for planning activities, dealing with stakeholders and teams, as well as negotiation and presentation of projects will be offered.

2 Product Strategy

The objective of this module is to learn the methods and processes for the development of an appropriate product strategy, the definition of objectives, and success metrics. We will work on different methodologies for conceptualization, user research and modelling, and competitor analysis.

3 User Experience (UX)

The aim of this module is to master the key concepts that guarantee a rich user experience. It delves into factors such as interaction design, information architecture, accessibility, navigation flows, and usability. You will mainly focus on tasks applied to the development of concrete results (e.g., wireframes or prototypes) that advance the development of the product and the validation of these results.

4 Graphical User Interface Design

The aim of this module is to synthesize the architecture, usability, and strategy of a web project through the design of its graphic interface. It focuses on fundamental aspects of interactive visual communication and introduces the student to the inclusion of interaction and navigation elements in multiple devices. Work will range from the conceptualization of visuals through sketching to the creation of mockups and the definition of asset libraries and design systems.

5 Programming Languages

The aim of this module is to learn the communication protocols used in web projects, as well as to go deeper into the HTML and CSS languages. The module includes an introduction to the most widely used languages, such as HTML5 and CSS3. Special attention will be given to the most commonly used development frameworks and coding issues affecting multi-device development.

6 Final Postgraduate Project

The postgraduate project aims to guide students in the development of a digital transformation challenge within the framework of the UN Sustainable Development Goals. To do so, students will have to contemplate and control the different variables involved in the development of the design of a digital experience that promotes local commerce.

If you want to know more about the Postgraduate in Web Project Management and UX Design download the brochure here:
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Do you want to know more about the Masters’ School?

Each academic year, students with very diverse professional and cultural profiles of more than 80 nationalities from all over the world attend their master’s or postgraduate training at Elisava. We want to promote connections and networks among students beyond the context of each master’s degree to promote the exchange of knowledge through very diverse projects: we organize interdisciplinary workshops and conferences; transdisciplinary projects with students from several master’s degrees; collaborations with companies, institutions and NGOs…

Interdisciplinary workshops Collaborations with companies, institutions and NGOs Elisava Masters’ Talks and lectures Elisava Alumni

Masters’ Scholarships

Do you want to study the Postgraduate in Web Project Management and UX Design at Elisava? In this section you will be able to check all the information on the annual call for scholarships, which recognize, reward and disseminate the talent and excellence of future master’s students.