How can we use packaging to make products more seductive and help them communicate with consumers? In an increasingly competitive market, designing a package means providing a product that is attractive to its target audience and that, at the same time, incorporates social awareness and environmental responsibility. From typography to marketing, every detail counts in achieving an optimal design. In the Postgraduate in Packaging Design and Strategy, you’ll learn all the techniques and tools you need to successfully communicate the attributes of a product through its packaging.
You’ll work alongside with the most prominent packaging designers in each sector, and you’ll learn their methodologies to attain the best possible results. Through theoretical capsules and practical workshops, you’ll learn to design product packaging from the standpoint of strategy and branding.
You’ll master the development of a comprehensive packaging project in all its phases: the initial briefing, naming and brand creation, packaging architecture, design, models and the final artwork, applied to different sectors. Additionally, you’ll learn about complementary tools like microtypography, while discovering the aesthetics and the history of packaging.
The student profile for the Postgraduate in Packaging Design and Strategy includes people with curiosity and attention to detail, who have good communication skills and an interest in breaking into an expanding market.
Access and Admission Requirements: Professionals who have completed an official undergraduate degree or the equivalent in Design or Engineering. We will also consider profiles from the world of marketing and advertising. Knowledge of graphic design software is required.