The graphic design, formats and materials used in packaging have an increasingly growing impact on products, both in terms of the notoriety they generate at the point of sale and in the experience of consumers. Innovating in packaging is an opportunity that we should harness, as design professionals, to add sense and meaning to a product. In the Postgraduate in Graphic and Structural Packaging Design, you’ll learn to take on any project that involves the definition, design and creation of packaging as a container and as an element of protection and presentation.
The programme focuses on both the graphic design and the structural design of packaging, not only from a technical point of view, but also from the standpoint of form and communication. During the course, you’ll gain the necessary knowledge to create a product from the perspective of strategy and branding, to detect customer needs and address the solution, design and execution of any packaging project.
You’ll work alongside the most prestigious packaging designers in the sector and you’ll learn how the methods they use to achieve optimal results. Based on theoretical capsules and practical workshops you’ll acquire the tools to conceptualize and develop comprehensive projects.
In a continuously expanding market, the packaging industry needs professionals with the ability to communicate a product’s attributes both formally and graphically, while developing packaging that demonstrates social conscience and environmental responsibility. The profile for students of the Postgraduate in Packaging Design and Strategy includes creative, innovative people who are eager to explore the opportunities offered by design as it is applied to packaging.
Access and Admission Requirements: Professionals who have completed an official undergraduate degree or the equivalent in Graphic Design and Engineering or Product Design. We will also consider profiles from the world of marketing and advertising. Knowledge of graphic design software is required.