What are the keys of persuasive communication? How to enhance creativity? How to generate a unique and effective creative leap? With the Postgraduate in Design and Communication Strategies you will develop a global and strategic vision of communication and design. You will be able to propose innovative solutions in the short, medium and long term, as well as integrate traditional media with digital media, promoting constant interaction and dialogue with the audience.
In a context increasingly complex and saturated with information, the relationship established between the audience and companies with society is in full flux. Before, they launched their products and services in a unidirectional way to the market, now they seek to manage a strategic communication oriented to the interaction with the user. In this transfer, creativity, design and visual communication play a key role.
Through a theoretical framework and a practical approach, we will treat strategy and creativity as indivisible parts of the same reality. This approach will allow you to create pieces capable of conveying information, generating emotion and provoking a reaction. In short, you will turn creativity into an economic and transformative value.
You will work hand in hand with active professionals who will transmit their knowledge and experience to you in theoretical classes and practical projects. You will create transmedia communication artifacts after analyzing and defining the needs, motivations and ideals of the users.
The profile of students of this postgraduate is that of professionals from the creative world, who want to learn about the latest trends in the communication sector and their application in the field of organizations and companies.
Access and Admission Requirements: Official university degree or equivalent to Graphic Design, Audiovisual Communication, Fine Arts, etc.