The need to offer differential value in an increasingly competitive market and in an era of information overload demands new creative advertising proposals. In this context, the Postgraduate in Creative Direction and Advertising will help you turn your creativity into a transformative value capable of seducing and influencing people. You’ll learn methods and tools to create effective and coherent brand messages that add value, help position brands, and cultivate their identity.
In the Postgraduate in Creative Direction and Advertising you’ll learn to develop campaigns with the help of experts who will share their knowledge in the form of theoretical concepts and practical projects to promote your analytical capacity and creativity.
They’ll teach you to master persuasive and effective resources such as advertising graphics, spots, branded content, interactive advertising and new media. In addition, you’ll understand the fundamentals of creativity in advertising, and you’ll learn to create persuasive and relevant messages that can be adapted to multiple platforms and media.
The role of professional creative directors is closely tied to brands and communication, but they can also be a part of any number of projects ranging from business strategy to engineering, art and entertainment. As a result, the student profile for the Postgraduate in Creative Direction and Advertising is cross-cutting: people who understand the decisive importance of creativity in advertising and who are looking to adapt to the constant changes affecting us in the information age.
Access and Admission Requirements: An official university undergraduate degree or equivalent in Graphic Design, Audio-visual Communication, Fine Arts, etc. Some professional experience is required.