The goal of an art director is to develop a global vision of visual communication to create and direct comprehensive projects for companies or institutions. In the Postgraduate in Art Direction you’ll learn to do research, conceptualize messages, create a universe of visual references, and direct specialists in graphic design, photography, illustration, architecture or production, among other fields, to control the aesthetic unity of the projects.
You’ll explore new concepts in art direction hand in hand with practicing professionals. Relying on real practical examples, prominent figures from different sectors will explain their working processes and relationships with other professionals in the creative field.
You’ll master the analysis of the environment and communication needs to define value propositions and take decisions within creative processes. In addition, you’ll learn the basics of communication and become familiar with various languages, supports and channels to serve you in developing communication strategies.
The profile for students of the Postgraduate in Art Direction includes people from the professional creative world with a strategic vision and perspective on communication and design who want to explore new disruptive methods and understand the full range of languages, media and communication channels.
Access and Admission Requirements: An official undergraduate university degree or equivalent in Graphic Design, Audiovisual Communication, Fine Arts, or similar. Professional profiles in the areas of photography, art, fashion and illustration.