Postgrado en Creación Audiovisual Avanzada con IA Generativa

Postgraduate in Advanced Audiovisual Creation with Generative AI

Discover how artificial intelligence expands the limits of creativity and audiovisual narrative. With this postgraduate you will learn to create new visual and sound languages with generative tools.

How to apply

Presentation

In a context where generative artificial intelligence is transforming creative processes and business models of the audiovisual sector, the Postgraduate in Advanced Audiovisual Creation with Generative AI offers a pioneering training that combines artistic experimentation and technical competences. The program trains professionals capable of integrating creativity, critical reflection, and technology in the development of new visual languages.

The course addresses audiovisual creation from a contemporary perspective, approaching AI as a creative and methodological tool. Through a practical and multidisciplinary approach, students learn to use text, image, sound, and video generative tools, comprehending their expressive potential as well as their ethical, legal, and cultural implications.

Throughout the program, students will develop projects ranging from the creation of characters and digital environments to visual writing, video clips, and video art. Participants work with methodologies of narrative design and production techniques characteristic of the industry, applying AI as a resource to promote imagination, optimize processes, and generate new forms of audiovisual expression.

Aimed at professionals and graduates in communication, design, visual arts, production, or related areas, this program fosters creative profiles prepared for the challenges of an evolving industry. In this sense the postgraduate is consolidated as an innovation space for those who seek to explore the audiovisual future through artificial intelligence.

Elisava counts on a large offer of master and postgraduate programmes. Discover the design master you are looking for.


Objectives

  • Teach students the methodological and technical processes needed to creatively address audiovisual projects generated with artificial intelligence in different communication contexts and using different expressive codes.
  • Provide students with the latest techniques and trends in the generative artificial intelligence field to promote experimentation, language hybridization, and innovation in this discipline.
  • Introduce students to the professional context and to workflows and processes that characterize it.
  • Open up the range of possibilities of audiovisual language, beyond traditional tools and classical production processes.

Highlights

Programme of the Postgraduate in Advanced Audiovisual Creation with Generative AI

1 Fundamentals of Artificial Intelligence: History, ethics, law, and authorship

Overall vision about artificial intelligence in a sector in constant growth, by active professionals.

1.1. History of generative artificial intelligence
1.2. Legal challenges of Artificial Intelligence use: Copyright and intellectual property
1.3. Ethical and transparent use of AI
1.4. Esthetic reflection on AI: Authorship in the era of thinking machines

2 Technology and tools powered by artificial intelligence

Use of generative artificial intelligence tools to address each of the projects of the course in terms of text, sound, static and moving image generation.

2.1. Generative AI tools for creating texts
2.2. Generative AI tools for creating images
2.3. Generative AI tools for creating videos
2.4. Generative AI tools for creating music and sound

3 Characters and environments

Toolbox for generating characters and environments with generative artificial intelligence.

3.1. Introduction to portrait
3.2. Introduction to the fashion editorial
3.3. Consistency techniques in character generation with AI
3.4. Integration and lighting techniques in environments generated with AI
3.5. Virtual locations
3.6. Project 1: Fashion editorial

4 Written creation and visual narrative

Creation of a story and its translation to a visual format, such as a comic, and follow-up tutoring sessions by the faculty

4.1. Narrative structure and its elements
4.2. Visual syntaxis to tell stories
4.3. Writing with generative AI
4.4. Project 2: Comic book generated with AI

5 Moving images

Development of a non-narrative audiovisual project (video clip, fashion film, or video art) with a minimum length of 3 minutes.

5.1. Audiovisual processing and Storyboard with AI
5.2. Workflows with AI for audiovisual projects
5.3. Character and location casting with AI
5.4. Image and sound postproduction with AI

6 Postgraduate’s Final Project

Development of a narrative audiovisual project mainly generated with generative artificial intelligence.

If you want to know more about the Postgraduate in Advanced Audiovisual Creation with Generative AI you can download the brochure or visit the master’s website:

Do you want to know more about the Masters’ School?

Each academic year, students with very diverse professional and cultural profiles of more than 80 nationalities from all over the world attend their master’s or postgraduate training at Elisava. We want to promote connections and networks among students beyond the context of each master’s degree to promote the exchange of knowledge through very diverse projects: we organize interdisciplinary workshops and conferences; transdisciplinary projects with students from several master’s degrees; collaborations with companies, institutions and NGOs…

Interdisciplinary workshops Collaborations with companies, institutions and NGOs Elisava Masters’ Talks and lectures Elisava Alumni

Masters’ Scholarships

Do you want to study the MA in Audiovisual Creation at Elisava? In this section you will be able to check all the information on the annual call for scholarships, which recognize, reward and disseminate the talent and excellence of future master’s students.