Master in Retail Design

Analyse the internal business structure, the market, forms and strategies for expansion, and also the tools for directing retail projects. 

1.1 Large-scale spaces
1.2 Case studies
1.3 Market strategies and plans
1.4 Bases and concepts that define the market
1.5 Cases: Analysis of examples
1.6 Market “scales”
1.7 Discussion-practice: Future markets 

Develop the design of a large-scale commercial space and all its processes through the documents that make up the brand book and the construction documents for a store.

2.1 Introduction and presentation of the module. From the brand book to the construction documents
2.2 General guidelines, index of blueprints, content and information necessary for the development of the construction documents for a store
2.3 Layout design: Brand and segment
2.4 Human scale: The user’s relationship to the space and with the furnishings
2.5 The product as the foundation for furniture design. Display systems and furniture families
2.6 Product range sheets. Size and quantity of products on display and in stock
2.7 Materials in architecture and furniture. Manufacturing processes
2.8 Furniture design, functionality, execution, detail and prototyping 

Create a commercial design project that is innovative and sustainable, incorporating your knowledge and experience from design, business, retail, urban planning, the global scenario, and/or climate action and social action.

3.1 Introduction and presentation of the module
3.2 2030 global scenario focused on the retail context
3.3 Frameworks, conceptual foundations and collaborative work
3.4 Trends and case studies in the context of the retail scenario
3.5 Field trips

Analyse how technology has become one of the main drivers of change and, in the short term, has changed the way we communicate and interact.

4.1 Introduction: Blurring boundaries
4.2 Generational change and technology
4.3 Evolution of technology towards digital media
4.4 Digital communication and the physical environment
4.5 Retail and technology. Experience and point of sale
4.6 New models
4.7 Brick&mortar + Digital layer
4.8 Cases: Analysis of examples
4.9 Discussion and design
4.10 Proposal review and follow-up 

Investigate creative processes and develop productions for assembly in order to execute real proposals.

5.1 Visual language and its tools
5.2 Spatial and visual concepts applied to retail
5.3 Analysis and research of the sector based on its visual and material strategies
5.4 Communication and storytelling through commercial space
5.5 The cash register. The window. The envelope: A contemporary overview of display windows
5.6 Brand, identity and space
5.7 Lighting techniques in display windows
5.8 Organizing the assembly and budget
5.9 Case studies 

Work on a commercial space characterized by traffic, like an airport or a museum, and analyse consumer behaviour in this environment.

6.1 Introduction and presentation of the case studies
6.2 Unconventional traffic stores: Typologies and formats
6.3 Development of distribution plans
6.4 Lighting and concept package for a comprehensive project
6.5 Dual retail: Cross-selling businesses
6.6 The “experience” at the point of sale
6.7 Product/service categories 

Learn the foundations of contemporary retail marketing and analyse corporate strategy, the portfolio of products or solutions, and the tools of online, off-line and in-store communication.

7.1 Introduction to marketing and presentation of the module
7.2 Market analysis, life cycle, positioning, portfolio and segmentation
7.3 Distribution, structure and zoning in commercial spaces
7.4 Visual merchandising as a strategic operation
7.5 Omnichannel
7.6 Implementation of commercial strategies 

Develop a design for a pop-up store. Discover new retail formats where experience takes precedence over sales.

8.1 Introduction and presentation of the course
8.2 Pop-up stores, shop-in-shops, fair stands and new sales formats
8.3 Case studies
8.4 Temporary art and installations for new forms of retail
8.5 Materials and building solutions
8.6 Storytelling at the point of sale: from concept to reality 

Learn the importance of graphic messaging in retail spaces and its application in different languages, supports and formats.

9.1 Design as strategy
9.2 MIN segmentation model
9.3 Experience of the customer-brand relationship and strategic management
9.4 Introduction to the analysis of the research and positioning process
9.5 Definition of brand values and codes
9.6 Languages, supports and formats
9.7 Practical case developing a proposal in the context of the city of Barcelona 

In the first part, you’ll learn about the concept of merchandising and its usefulness in a retail chain; in the second, you’ll learn how to minimize the waste generated by displays.

10.1 What is merchandising?
10.2 Brand study: Who am I?, target customer, product
10.3 Visual merchandising strategy
10.4 Seasonal merchandising strategy
10.5 Merchandising in a fashion retail chain
10.6 The store of the future in VM
10.7 Strategies in displays 

Learn about the importance of implementing innovative and sustainable criteria in the design process in general, and in retail in particular.

11.1 Market trends
11.2 Strategies and scales in commercial/retail actions
11.3 Towards committed leadership: Roles and tools for discussion
11.4 Creative collaborative structures
11.5 Project strategies and retail proposals for investors and consumers 

In the Master’s Final Project, you’ll develop a strategic proposal based on a brief provided by a collaborating company, and you’ll formalize a design for a retail space.