How can design influence brand perception and purchase decisions? Retail design is more than the planning of commercial spaces: it is a strategic discipline where architecture, interior design, branding and communication create brand value, optimize the user experience and redefine consumer dynamics.
This master offers a theoretical and practical approach to understanding the market, analyzing emerging trends and developing innovative retail projects. Through the study of aesthetic languages —sublime, kitsch, camp or irony—students will explore how visual identity and spatial narrative can connect with audiences and generate impact.
From conceptualizing flagship stores, pop-up stores and shop-in-shops to planning omnichannel experiences, the program integrates strategy, user experience and visual merchandising to design retail spaces that respond to the new consumer paradigms.
Through projects with leading companies and the use of sustainable design methodologies, this master trains professionals capable of conceiving functional and innovative commercial environments that are aligned with the demands of contemporary retail.
Access and Admission Requirements: An official university degree or equivalent in Architecture or Interior Design. Basic knowledge of 2D and 3D spatial representation.
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