Master in Packaging Design

Discover how to communicate, both formally and graphically, the attributes of a product through its packaging, lending significance and meaning to its content. The MA in Packaging Design will teach you to design sustainable, innovative and efficient packaging.

How to apply

Presentation

To launch a product on the market today, it has to have a functional packaging design that meets consumers’ needs, but at the same time we have to be mindful of the environmental impact. It’s important to incorporate eco-design criteria and to optimize resources through the use of recycled materials.

The Master in Packaging Design will offer you the necessary tools to design and execute any comprehensive packaging project, taking into account strategy and branding and providing a strategic solution to the needs of the client and the environment. You will offer a response to a minimum of 12 practical cases dealing with topics such as gourmet packaging, consumer packaging, packaging redesign, eco-design and innovation, new materials.

The profile of students in this master’s programme is people who are passionate about packaging design, motivated to create new packaging with an objective, and who want to specialize in a highly changing sector where you have to keep up with the new trends demanded by the market.

Access and Admission Requirements: An official university degree, or equivalent, in Graphic Design, Product Design or Product Engineering. Knowledge of graphic design software.

Elisava counts on a large offer of master and postgraduate programmes. Discover the design master you are looking for.

Where can I study packaging design?

If you are passionate about the world of product design and want to get specialized but you are still not sure about where to study packaging design, you should know that Elisava represents a unique opportunity to enter this field.

Elisava is one of the leading university schools of design. Our advanced training system, which combines theoretical instruments with practice in real projects, will allow you to have an interdisciplinary and integrated vision of packaging design. In addition, you will have the opportunity to train with a team of professors with extensive and outstanding experience in the sector.

For all these reasons, our master in packaging design can offer you the necessary tools to become a successful designer, specialized in the conception of packaging projects and adapted to the needs of today’s products and with a clear vision of the future.

Máster en Diseño de Packaging
Máster en Diseño de Packaging
Máster en Diseño de Packaging

Objectives

  • Learning to present a packaging project based on naming, lettering, applied typography and art direction.
  • Understanding the lines of work that designers follow to achieve a successful product.
  • Detecting customer needs and designing packaging that meets the demands of different sectors.
  • Creating more efficient and sustainable packaging that promotes good design and the optimal use of materials.
  • Obtaining a more in-depth knowledge of the different materials used in the industry: systems for creating packaging, prepress and printing, and quality controls.
  • Understanding the factors that determine the production and selection of a container for a specific product.
Máster en Diseño de Packaging
Máster en Diseño de Packaging
Máster en Diseño de Packaging
Highlights

Programme of the Master in Packaging Design

1 Introduction to packaging, history and present

Theoretical classes accompanied by small research and analysis exercises.

1.1 Cultural and social origins of packaging
1.2 Aesthetics and trend analysis
1.3 Types of trademarks and registration
1.4 Packaging legislation

 2 Design and presentation tools

Theoretical/practical classes that are complemented with exercises so that you can experiment and consolidate the content taught.

2.1 Creative writing: naming and storytelling
2.2 Introduction to the concepts of calligraphy, lettering and typography
2.3 Microtypography and lettering workshop
2.4 Public presentation techniques

 3 Branding in the packaging environment

Theoretical classes that introduce concepts and content that will be applied in different design workshops.

3.1 Introduction to the world of planners and planning
3.2 Strategic process and creation of brand identity
3.3 Brand architecture: models for building a brand
3.4 Building brands in terms of content and form. Brand vision and mission
3.5 Creating the 360° brand experience

 4 Packaging workshops

Practical workshops tutored by expert professionals in the sector. In each one you will be able to solve a case following your usual working method.

4.1 Unconventional packaging. Conceptualization and design of the experience
4.2 Packaging redesign
4.3 Communication and mass consumption packaging
4.4 Branding and mass consumption packaging
4.5 Cosmetics and fragrance packaging
4.6 Wine packaging
4.7 Gourmet packaging. Art direction and food photography

 5 Ecodesign of packaging

Theoretical classes that introduce concepts and content that will be applied in different design workshops.

5.1 Eco-design criteria for packaging
5.2 Evaluation of the environmental impact of a package
5.3 Analysis of the life cycle of a product
5.4 Optimization of resources in packaging design: reduction of weight and volume, use of recycled materials, reuse of packaging and recyclability

 6 Design and management tools

Theoretical/practical classes complemented with exercises to experiment and consolidate the content taught.

6.1 Typographic composition
6.2 Sketching, layout and modeling
6.3 Neuromarketing: How do we buy? Brain and purchases
6.4 Design protection. Intellectual property, industrial property and patents
6.5 Project management and evaluation

 7 Materials, prepress and packaging printing

You will learn about the systems used to create packaging, from materials to quality control systems.

7.1 Packaging materials
7.2 Packaging manufacturing and creation systems
7.3 Pre-printing and printing systems
7.4 Quality controls
7.5 Labelling, marking and coding

 8 Marketing. Communication and promotion strategy

You will learn to apply a communication and promotion strategy for a product and its packaging.

8.1 Consumer, company and market.
8.2 Marketing as a business philosophy
8.3 Packaging as a business and communication strategy
8.4 Packaging as a product/market need

 9 Practical workshops

Each workshop is tutored by a different professional, an expert in the sector, who will propose new packaging design solutions.

9.1 Ecopackaging
9.2 Structural packaging. Introduction to shapes
9.3 Structural packaging. Innovation and materials
9.4 Structural packaging. Concept and printing
9.5 Minimal packaging. Small, high-value formats
9.6 E-commerce packaging
9.7 Standard packaging

 10 Final Master Project

The last module consists of carrying out a comprehensive packaging project, addressing both the graphic and structural aspects, the execution of renderings and the production of prototypes at a 1:1 scale.
If you want to know more about the Master in Packaging Design you can download the brochure:
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Do you want to know more about the Masters’ School?

Each academic year, students with very diverse professional and cultural profiles of more than 80 nationalities from all over the world attend their master’s or postgraduate training at Elisava. We want to promote connections and networks among students beyond the context of each master’s degree to promote the exchange of knowledge through very diverse projects: we organize interdisciplinary workshops and conferences; transdisciplinary projects with students from several master’s degrees; collaborations with companies, institutions and NGOs…

Interdisciplinary workshops Collaborations with companies, institutions and NGOs Elisava Masters’ Talks and lectures Elisava Alumni

Masters’ Scholarships

Do you want to study the MA in Packaging Design at Elisava? In this section you will be able to check all the information on the annual call for scholarships, which recognize, reward and disseminate the talent and excellence of future master’s students.

Elisava Masters’ Scholarships