Máster en Interacción Humana e Inteligencia Artificial Memory, Lluís Beso

Master in Human Interaction and AI

The artificial intelligence is no longer just an occurrence of science fiction; it surrounds us, making our lives easier. Our challenge now is adapting it to ever-evolving new business and human needs, with social and environmental responsibility.

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The MA in Human Interaction and Artificial Intelligence is the natural evolution of software development. Per its definition, it should be able to learn and develop on its own, to enhance processes and achieve a high level of independence in its tasks, instead of just performing them repetitively. Although up until now, object-oriented programming and computer-human interaction have coexisted as two separate entities, the need of combining the two disciplines has become more and more evident. The tools and skills needed to create AI are merging into a single profession.

The Master in Human Interaction and Artificial Intelligence allows us to explore the different aspects of creating, designing, and applying this technology. Still, taking it beyond, by making it consistent with human values and social responsibility and looking far into the future to come up with all the possibilities we can’t even start to imagine now.

Thus, this programme provides students with the knowledge to understand business needs, social responsibility and human needs with use cases that ultimately become AI.

Access and Admission Requirements: Official university degree or equivalent in design, engineering, architecture or art.

Elisava’s masters provide specialised and multidisciplinary advanced training that will contribute to improve your professional profile. Find the most suitable design master for you.


  • Learning the methodological and technical processes necessary to design and prototype artificial intelligence.
  • Learning the latest trends and techniques in automatic learning and neural networks.
  • Learning new flows and processes of AI design, translating mental models into mathematical models.
  • Translating mental models into mathematical models and artificial intelligence algorithms.
  • Building a software architecture by mapping user and system needs.
  • Applying learning from data mining using neural networks.
  • Thinking critically to achieve a more human society.
  • Analysing social models, paradigms and current technological trends.
  • Applying existing artificial intelligence resources to solve problems.
  • Interpreting the economic, technological and social context from a historical perspective to transform events into data.
  • Creating products and services using programming languages from the AI environment.
  • Applying intelligent information system designs to different professional, business and social environments.
  • Developing a software product or service with AI using various neural network paradigms.

MA in Human Interaction and Artificial Intelligence programme

1 Introduction to artificial intelligence and interaction design

Overview of artificial intelligence. The intelligence and context of the economic and technological environment that characterizes it.

2 Design and development of interactions

We’ll get familiar with web and mobile development concepts, AMP, PWA, JAM STACK, hybrid development, and some of the more popular environments.

3 Fundamentals of cognitive science and design

We will explore the impact of human psychology and physiology on technological design and evolution. We will examine fundamental human drives and the role of the mind and emotions in the decision-making process.

4 Machine learning and neural network models

Practical approach to creating engaging users and frictionless interfaces. Module closely related to user-centered technology, strategic content and interface development. We will design prototypes, wireframes and detailed user interfaces.

5 User experience architectures

We will learn to run usability tests in scalable lab formats with real users. We will also write test scripts, facilitate and evaluate the results to ensure that the solution meets your objectives.

6 Principles of AI

Artificial intelligence has become an increasingly impactful discipline in science and technology. AI applications are embedded in the infrastructure of many products and industries, from search engines, medical diagnostics, speech recognition, robot control, web search, advertising and even toys.

7 Final Master’s Project

Implementation of an AI project. We will obtain the appropriate tools and knowledge to define and solve problems innovatively and collaboratively.

If you want to know more about the Master in Human Interaction and Artificial Intelligence download the brochure here or check the master’s website:
Do you want to know more about the Masters’ School?

Each academic year, students with very diverse professional and cultural profiles of more than 80 nationalities from all over the world attend their master’s or postgraduate training at Elisava. We want to promote connections and networks among students beyond the context of each master’s degree to promote the exchange of knowledge through very diverse projects: we organize interdisciplinary workshops and conferences; transdisciplinary projects with students from several master’s degrees; collaborations with companies, institutions and NGOs…

Interdisciplinary workshops Collaborations with companies, institutions and NGOs Elisava Masters’ Talks and lectures Elisava Alumni

Masters’ Scholarships

Do you want to study the MA in Human Interaction and Artificial Intelligence at Elisava? In this section you will be able to check all the information on the annual call for scholarships, which recognize, reward and disseminate the talent and excellence of future master’s students.

Elisava Masters’ Scholarships