Master in Exhibition Innovation and Cultural Experience Design

Exhibitions have expanded from the museum to the entertainment sector, and the offer of phygital cultural experiences with an increasingly sophisticated and immersive storytelling is rising. Along with relevant professionals of the sector, this master trains this new profile increasingly demanded by an industry on the rise and in constant professional evolution in the exhibition innovation.

How to apply

Basic data

Title

Master’s Degree in Exhibition Innovation and Cultural Experience Design. University-specific degree issued by UVic-UCC.

Director

Fernando Muñoz

ECTS credits

Academic period

September – July

Language

Spanish

Price

September 26: €11.250 (+€500 pre-registration)

Campus

Madrid

Welcome

The Master in Exhibition Innovation and Cultural Experience Design is a one-year face-to-face program that offers the tools and the needed knowledge to help any professional understand, adapt, and lead the change that is taking place in the arts, culture, and entertainment sector through its greatest exponent: exhibitions. New formats, storytelling demands, and technical requirements have evolved fast because of the new needs of the digital society, communication industries, and the entertainment sector, demanding an innovative exhibition that proposes a differentiated production of cultural experiences.

The objective is to build the contemporary skills of a versatile professional profile that can lead a new era beyond exhibitions design.

Access requirements and admission

The Master in Exhibition Innovation and Cultural Experience Design is planned as an intensive face-to-face program aimed at people with design and/or production of cultural experiences that aspire to integrate into the culture and exhibitions sector through exhibition innovation, creativity, and respect for the environment.

The project combines theory with practical projects that require mentoring, providing students with the necessary skills and knowledge to stand out on several specific roles, through exhibition design but also through coordination, ideation, and strategy.

This master blends content and storytelling creation elements, exhibition design, technological application, production, and sustainability.

Space, communication, technology, and environment

This master offers a dialogue, work, experimentation, and research environment to define the tools and needs of a new profile of storytelling, creation, and production leadership, able to integrate the needs of these new formats still in process of establishment. With this master, students will acquire the skills to be the creators of an innovative and experimental vision that offers coherent and eco-friendly solutions, able to integrate storytelling, exhibition design, and production, as well as managing multidisciplinary teams.

At Elisava we have many other master and postgraduate programmes, find the most suitable design master for you.

Objectives

Boost a creative mindset and critical thinking that connects the culture sector and the entertainment industries.
Develop skills to conceptualize stories that materialize into multiformat exhibition projects.
Design innovative, immersive, interactive, and accessible exhibitions, according to the users’ new demands.
Develop skills on creative leadership of exhibition projects in a changing cultural fabric.
Control the technical needs for applying last generation technological resources in exhibition projects.
Learn the keys of managing and production tools specific to the sector.

Methodology

Critical / theoretical stance

Through different analysis techniques of the present reality, thematic workshops related to the last trends, and projection exercises, the student will learn to investigate and defend their conceptualization proposals and storytelling within an industry that generates content extremely fast and requires constant updates.

Technological immersion

Comprehending and controlling all the existing sides of the technological world is essential, both from a creative point of view and from production needs. The objective is to guarantee the viability of our ideas using the most appropriate technological resources and, to achieve it, we need to experiment and understand the possibilities and limitations of technology.

Learning by doing

Throughout the course, students will do practical exercises, both individually and in group, which they will defend in public in front of their classmates and professors. Thanks to them, they will learn by practicing how to implement solutions, drifts and new approaches that guarantee a quality final result, providing them with the necessary tools for the multidisciplinary interaction in the professional field.

Fieldtrips

Since the professors will be developing projects actively during the course, the students will visit their works guided by the authors, attend work sessions in their offices, and visit different types of suppliers to understand in depth the exhibition design and production sector’s real dynamics.

Program

1 “Think”: Conceptualize to communicate

Work using critical thinking, practicing different conceptualization and investigation processes, through which you can develop in detail ideas and intuitions that end up becoming an exhibition.

2 “Design”: The conquest of space

Build skills for creative leadership and innovative exhibition design, according to the user’s new expectations on a hybrid, physical, and digital environment, that is in process of redefinition.

3 “Experience”: Disruptive technologies

Control the keys of the creative sector of the New Media to figure out the technological strategies and technical requirements of application, specific to interactive and immersive exhibitions.

4 “Produce”: Teams, processes and challenges

Get to know the different existing needs in each industry, controlling human resources, and producing exhibition projects with a high degree of technology, guaranteeing a viable and quality product.

5 Final Master Project

Conceptual development and integral design exhibition design project, practicing everything learned on the workshops and subjects throughout the course.

If you want to know more about the MA in Exhibition Innovation and Cultural Experience Design download the brochure here:

Download Brochure

Do you want to know more about the Masters’ School?

Each academic year, students with very diverse professional and cultural profiles of more than 80 nationalities from all over the world attend their master’s or postgraduate training at Elisava. We want to promote connections and networks among students beyond the context of each master’s degree to promote the exchange of knowledge through very diverse projects: we organize interdisciplinary workshops and conferences; transdisciplinary projects with students from several master’s degrees; collaborations with companies, institutions and NGOs…

Masters’ Scholarships

Do you want to study the MA Beyond Exhibition at Elisava? In this section you will be able to check all the information on the annual call for scholarships, which recognize, reward and disseminate the talent and excellence of future master’s students.

Elisava Masters’ Scholarships