At a time when ideas are transmitted primarily through images, art directors are becoming fundamental agents in the production of messages and communicative contexts.
Art direction is a profession with broad and specific specialisations that is taking on an increasingly relevant role in the different creative industries. Art directors require in-depth knowledge of the nature and expressive resources of languages, including the written word, photography, video, objects and interaction. They do not only interpret strategic proposals, but also manage development, production, field work and creation.
The Master in Art Design and Direction approaches this world from a three-fold perspective defined by the following principles: experience, experimentation and expression. The programme is strongly disruptive in its approach to identifying, questioning and destroying conventionalisms in the world of design and creativity.
Combining theory with practical work, you will develop a generative creative process and explore the interdisciplinarity of languages and creative forms, preparing yourself to become more creative, versatile, daring, critical and competitive in this professional setting.
Access and Admission Requirements: Students with degrees in Design, Communication, Advertising or Fine Arts. Professional profiles related to the world of creativity and expression (photography, art, fashion and illustration), professionals with proven experience in architecture, psychology or journalism. In these cases, prospective students are required to provide a professional portfolio in the creative arena.
