New media advertising has an important challenge ahead of it: to offer consumers and companies innovative solutions that bring brands closer to everyday life. In the Master in Creative Management and Communication you will learn the keys to persuasive communication, brand strategy and the creative techniques necessary to become a specialist in advertising design.
Through our own method and an experiential process, we train effective communication professionals with a critical and constructive vision. This master’s degree emphasizes the practice of creativity as a transformative and inspiring tool. This specialization allows you to achieve a strategic and global vision of communication and master the skills and functions of creative advertising management.
The student profile of the Master in Creative Management and Communication is that of creative, analytical and critical people with a passion for advertising design and a desire to explore resources such as advertising graphics, spots, branded content and interactive advertising.
Access and admission requirements: It is necessary to have a degree in Design, Communication, Advertising or Fine Arts. We will also value professional profiles from the expressive and creative universe, journalism, architecture, psychology or academia with accredited experience and a professional portfolio in the creative field.