Branding is a key element in developing strategies for companies and institutions so they can differentiate themselves from the competition and provide added value to their customers. Whether it is for the public or private sector, proper brand management is essential not only for recognition and positioning, but also to maintain industry leadership.
With the Master in Branding, you’ll gain a strategic vision, you’ll learn theoretical and conceptual tools, and you’ll put the complete branding process into practice: strategy, identity and experience through collaborations with leading organizations, companies and professionals from the world of branding and creative brand management.
The Master in Branding is aimed at professionals with experience in the field of marketing, advertising, design and communication, who want to work on brand strategy, creation and expression.
Access and Admission Requirements: An undergraduate degree in any discipline. Professionals with experience in the fields of branding, marketing, design and communication, as well as people with other postgraduate degrees or undergraduate degrees who want to specialize in brand strategy, creation and expression.