The MA in Art Direction & New Narratives reimagines visual communication studies as an ongoing workshop grounded in three key principles: experience, experimentation, and expression, aiming to uncover unique and groundbreaking concepts and aesthetics.
The master adopts a comprehensive perspective on art direction, engaging students actively across various expressive mediums and their language such as photography, mix media animation, video, editorial design, and generative A.I.
The programme encourages the generation of fresh narratives through creative exploration, from initial research to the final product. With an emphasis in concept development, the course blends disciplines, navigating between digital and analog realms, and fusing realities with virtual worlds to craft relevant visual stories.
In the master, the role of the art director extends beyond interpreting aesthetic visions; they are also collaborators, creators, and producers, driving projects from conceptual ideas to its creative realization.
Across the different modules and projects, this master will emphasize and explore diverse topics of contemporary interest, while questioning and reinterpreting traditional creative methods to find unexpected aesthetic strategies. All from the perspective of diverse
expressive languages, like photography, animation, fashion, or even gaming.
All along this master there is a good dose of disruption, according to which we merge fields, we play between the digital and analog, and we hybridise realities and metaverses. Everything to create relevant and outstanding visual narratives.
Access and Admission Requirements: Degree official university degree or equivalent to Graphic Design, Audiovisual Communication, Advertising, Fine Arts, etc.
At Elisava you can take master and postgraduate courses of different degrees of specialisation that combine theoretical knowledge, reflection, experimentation, and practical projects. Find the design master you are looking for.
