The era of binary choices is over. We need a more comprehensive range of ideas, products and options because we live in a society of alternatives. Product design does precisely that in its many facets: it provides possibilities to better adjust to the current social, economic, and environmental status demands. This master interrogates the role of our profession and urges you to use products as a medium to identify, denounce, criticize, demolish or propose. We will work with you to transform your practice beyond by helping you challenge the cultural, social, economic, technological and material Establishment. New realities are new challenges, and therefore, new opportunities for designing the physical products of the future.
The current social, economic and environmental circumstances demand a profound reflection on the products we use, how we use them and why. A profound re-evaluation on raw materials, processes and technologies, logistics or even their purpose is now, more than ever, necessary. New technologies are virtualising the reality we live in. By claiming the phisicallity of products, this course encourages the design of tangible objects for physical existences in reaction to the virtualisation of reality.
The Master Beyond Products proposes a novel way to look at the product concept. Questioning the profession itself and encouraging you to challenge the established processes, we aim to have you develop your project methodology to help you improve the idea of “product” and help you start building a professional profile coherent with the challenges of the new realities.
Access and Admission Requirements: Design graduates and professionals with experience. It is not essential to have a bachelor’s degree to take this master’s degree; we value professional experience as much as college education.
At Elisava you can take master and postgraduate courses of different degrees of specialisation that combine theoretical knowledge, reflection, experimentation, and practical projects. Find the design master you are looking for.