Master Beyond Food Experience

A master in food design focused on the gastronomic design of experiences and communication, which understands food as a universal language capable of connecting people, communities, and territories. With a solid foundation in culinary, cultural, and narrative fundamentals, it integrates creative direction and applied practice in real gastronomic projects. Developed jointly by Hofmann, Elisava, and Folch.

Introduction

The Master Beyond Food Experience is a program that places the creation and communication of gastronomic experiences at the center of training. It combines conceptualization, production, narrative, and gastronomic branding to understand food design as a cultural and sensory experience.

In an increasingly digital context, the master claims the value of face-to-face and collective learning, placing physical interaction, working with materials, and shared creativity as drivers of innovation.

The alliance between Elisava, Hofmann, and Folch allows students to work on real cases and projects from a complementary perspective, connecting education, gastronomy, and design with extensive experience in the development of research projects, high-level catering, and the development of communication narratives with brands, institutions, and individuals.

The program is structured into six major modules that range from the fundamentals of food design to the final master’s thesis, including design and communication, gastronomy, production, and practical workshops with real events.

At Elisava we have many other master and postgraduate programmes, find the most suitable design master for you.

Máster Beyond Food Experience Community: Paz Carrillo
Máster Beyond Food Experience Gastronomía: Escuela Hofmann
Máster Beyond Food Experience Food-Design-Event: Nicolás Venturelli
Máster Beyond Food Experience Blue Plate: Leon Kelly
Máster Beyond Food Experience Pastry: Escuela Hofmann
Máster Beyond Food Experience Diseño: Nicolás Venturelli
Máster Beyond Food Experience Rigatti: Folch Studio
Máster Beyond Food Experience Diseño-Gastronómico: Paz Carrillo
Máster Beyond Food Experience Instalación: Nicolás Venturelli
Máster Beyond Food Experience Food-Design: Nicolás Venturelli
Objectives
  • Understand food and food design as languages capable of communicating ideas, regions, stories, and emotions, working on storytelling and creative direction.
  • Integrate design, gastronomy, and communication in real projects that connect the conceptual with the operative, from the idea to the final experience.
  • Food designers must create authentic, sustainable, and conscious gastronomic experiences, taking into account seasonality, ingredient ethics, and social impact.
  • Train professionals capable of leading multidisciplinary projects and teams, managing production, budgets, strategy, and communication in the field of food design.
Career opportunities

This master in food design seeks to train people who want to lead the future of gastronomic experiences design and gastronomic communication in a moment when restaurants, brands, and institutions require gastronomic experiences with meaning, ethics, and narrative.

Possible career paths include:

  • Gastronomic experiences design
  • Gastronomic branding, design and strategy
  • Food concept & storytelling
  • Creative direction and gastronomic projects coordination
  • Innovation and experiential R+D
  • Experiential gastronomic entrepreneurship
  • Food brand experience consulting
  • Gastronomic spaces design / retail food design
  • Teaching, workshops, and training
Programme
1 Fundamentals of Food Design

Introduces the history, cultural context, and theoretical foundations of food design, providing tools for creative conceptualization and critical analysis to understand how food relates to society, identity, and future trends.

 2 Design and Communication

Focuses on narrative, storytelling, creative direction, and digital strategy applied to gastronomic projects, including subjects such as visual identity, photography, spaces, and audiovisual production to communicate food design proposals in a professional and culturally relevant way.

 3 Gastronomy

Provides technical and creative foundations in contemporary cuisine, seasonality, and sustainability, as well as exploration of innovative formats connected to gastronomic experiences and brands.

 4 Production

Introduction to the management and planning of gastronomic projects and events. It covers gastronomic management, event production, brand relations, and economic viability to put creative ideas into practice.

 5 Food Design Workshops

A practical space where all knowledge is integrated into real events. The aim is to experiment with projects with guest speakers, validating the learning from other subjects.

 6 Master’s Final Project

Individual food design project that integrates research, conceptualization, production, and communication. It culminates in a final presentation and may be linked to collaborations with companies or institutions.
If you want to know more about the MA Beyond Food Experience download the brochure here:
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Do you want to know more about the Masters’ School?

Each academic year, students with very diverse professional and cultural profiles of more than 80 nationalities from all over the world attend their master’s or postgraduate training at Elisava. We want to promote connections and networks among students beyond the context of each master’s degree to promote the exchange of knowledge through very diverse projects: we organize interdisciplinary workshops and conferences; transdisciplinary projects with students from several master’s degrees; collaborations with companies, institutions and NGOs…

Interdisciplinary workshops Collaborations with companies, institutions and NGOs Elisava Masters’ Talks and lectures Elisava Alumni

Masters’ Scholarships

Do you want to study the Master Beyond Food Experience at Elisava? In this section you will be able to check all the information on the annual call for scholarships, which recognize, reward and disseminate the talent and excellence of future master’s students.

Elisava Masters’ Scholarships