Brand Creativity Course

Creativity is the asset that allows us to introduce changes in society through powerful ideas that provide original and innovative solutions, and it is one of the significant values that TOUS masters with genuine expertise.

In this course, we approach creativity through a combination of conceptual and formal challenges, engaging ingenuity and imagination. We establish solid foundations of knowledge, discover and enhance our skills, and instrumentalize them in favor of the ideation and execution of a unique creative piece that grants us differentiation.

To students, designers, entrepreneurs, marketing and communication professionals, and professionals from related disciplines.

The course is developed gradually, from the generic to the specific, addressing creativity in a transversal way. A set of key competencies in creative disciplines is acquired, ideas are generated, and students learn to align them with the imperatives required by the professional sector. In our case, we will have the valuable opportunity to navigate the course alongside the TOUS team, a company with a rich heritage backed by over 100 years of history.

24 hours of in-person sessions are offered, combining theory and practice equally; masterclasses, experiential laboratories, and discovery scoutings that bring us closer to a selection of leading creatives from the city of Barcelona.

Our approach allows us to enhance the creative capacity of students. We establish the theoretical foundations of the discipline while weaving connections of interest with related and complementary disciplines.

The implemented methodology provides consistency to the creative work and is easily replicable and adaptable to future professional projects that we wish to carry out.

The final project responds to a real brief shared with us by TOUS. The results are presented in the last session to a jury composed of experts from the brand. The evaluation will have a professional character and will be carried out according to previously established criteria. One of the participating students will have the opportunity to do an internship at TOUS.

The course aims to:

Creative Director of TOUS, Founder and Art Director of SUOT STUDIO. She is a remarkable personality in the world of jewelry. With a bold vision and an unwavering passion for creation, she has taken SUOT Studio to new heights, challenging conventions and redefining contemporary jewelry.

Strategic and creative consultant, she works for various national and international brands in the fashion, cosmetics and fragrance, hospitality, and transportation sectors, focused on the luxury industry. She collaborates on training and innovation projects at various creative schools and universities.

She holds a PhD in Communication from Ramon Llull University, a Master’s in Heritage Management, and a Bachelor’s in History and Documentation from the University of Barcelona. She has also studied fashion business management at the Institut Français de la Mode and humanities at Sorbonne Université.

Multidisciplinary creative, art director, designer, and artist with over 15 years of international experience in Lausanne, Amsterdam, London, and Barcelona. Her creative work focuses on brand development, combining conceptualization with experimentation.

TOUS Jewelry & Accessories Design Director. With over 15 years leading design in luxury and high-end brands, he approaches each project with a strategic vision that transcends trends, anticipating market changes and strengthening the brand’s DNA. His work combines a deep understanding of the global landscape with an aesthetic that perfectly balances creativity and functionality, resulting in innovative and relevant pieces. Under his leadership, creative teams find inspiration and clear direction, transforming multidisciplinary collaboration into the key engine for the creation of new collections.

He brings a sociological perspective to research in the field of creativity. An expert in craftsmanship with a long career as a consultant for luxury brands. He is the Director of the Piel Design Course, organized by the Loewe Foundation.

Psychology, Inspiration, and Strategy for artists and creatives. Art direction and creative consulting for companies focused on the luxury sector. Experience as a trainer in business management, professional development, and talent.

Humberto’s past is pure future. His story is one of constant anticipation and the development of new disciplines and paths that we are now all following. He was part of one of the most exciting business adventures in Spain in the late ’90s: Teknoland. It was one of the companies that helped shape the beginnings of the Internet in our country. In 2001, he co-founded dnx, the user experience consultancy that would later become Designit.

The advances they were achieving were so transformative and radically new that he soon felt the responsibility to share them and educate new generations of innovators. To this end, he created h2i, the oldest innovation school in Spain.

Graduated in Interior Design at LAI, trained in Cultural Event Management at UOC and specialized in exhibition curation. Since 2014, she has run her own food art and food design studio in Barcelona, designing, producing, curating, and/or mentoring projects with food to transform, inspire, provoke reflection, and create new connections between food and people through design, art, innovation, and beauty. Her studio specializes in designing experiences and artistic installations with food.

Marketing advisor and business developer specialized in creative companies. Co-founder of Labois and podcaster of “Marketing para artesanos.” Adriana Campo helps artisan and design businesses to grow and consolidate their business development, focusing on identity building and differential value.