Postgraduate in Retail Design. Design and Space: Shopping

Acquire the skills to design a concept and develop a showcase project taking into account the needs of each space and brand.

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Acquire the skills to design a concept and develop a showcase project taking into account the needs of each space and brand.

Degree

Postgraduate Degree in Retail Design. Design and Space: Shopping. Title awarded by Pompeu Fabra University (UPF).

Direction

Carmen Malvar

ECTS Credits

30

Duration

Sep 2019 to Feb 2020
English edition:
Tu, Th, Fr, 10 a.m. to 2:15 p.m.
Spanish: Tu, Th, Fr, 5- 9:15 p.m.

Price

English edition: € 6,050 (plus € 400 registration fee)
Financing and grants

Language

Two editions:
Spanish or English

Access and admission requirements

Official university degree or equivalent to Design, Fine Arts, Communication or similar. Knowledge of 2D / 3D.
More information

What do you have to bear in mind when creating your own spaces for brands? In the Postgraduate in Retail Design. Design and Space: Shopping you will learn to use design in commercial spaces.

ThePostgraduate in Retail Design. Design and Space: Shopping is designed for professionals who wish to acquire a complete knowledge on the field of retail design. However, within retail arena there are many disciplines we will cover you to in which you can develop with the utmost professionalism.

From small-scale and new formats to large-scale design, from boutiques to large multinational brands, we will explain how the differences are applied in each scenario, working directly with brands and briefings and getting great guest juries. Our guest companies are among other World Duty Free, IKEA, Swarovski and Vitra, among others.

Most areas are covered with theory and practice cases. Importance is given to the analysis and study of trends and innovation in the market and society to get a close-up view of the elements in designing a retail space arena (new formats, space, communication, flow, exhibition, virtual aspects, sensory perceptions, etc.). Art and analysis are the basis of any project and the concept and projection of space. We make every effort so students come away with the highest standards and ability to work with the most demanding companies in the market.

Group case study. Strategic branding

  • Course introduction and presentation. A journey through the branding world in large spaces.
    • Case studies.
    • Practical group work: development of a branded product.
    • Practical group work: background and steps for developing a product.
    • Practical group work.
    • Group discussion: relevant aspects discovered by the student while carrying out the hands-on project.
       

Market strategies and plans / Expansion models

  • Market strategies and plans.
  • Basis and concepts that define the market.
  • Market plans and strategies.
  • Case studies: analysis of examples.
  • Market “scales”.
  • Trends and models.
  • Practical discussion session: future markets.
     

Concept design and showcase implementation / Project with partner company

  • Project presentation and development.
  • Project development and scheduled field trip (Essapunt visit).
  • Presentation of project ideas.
  • Project implementation in the real showcase.


E-commerce / Communication tools / Visual communication

  • Graphics and Impressions.
  • Communication tools.
  • Visual communication.
  • Commerce.
  • E-Commerce.
  • Web Commerce.
     

Eco-lighting

  • Lighting.
  • Ecology in lighting.
  • Trends and models.
  • Tools for using eco-lighting.
     

Final project

  • Design and concept: how to stand out using marketing strategies.
  • Layouts (circuits).
  • Window-dressing.
  • Visual Merchandising.
  • Lighting in shopping centres.
  • Graphic art and visual communication.
  • Construction materials and techniques.
  • Analyse the role the retail sector plays in commercial strategy at all levels.
  • Explore retail types, their various functions, how to deal with demand for them, the role they play in economic and social activity, and the future challenges this sector faces.
  • Demonstrate and analyse the design process for the development of a retail space arena.
  • Identify and apply social and market studies, and learn how to interpret and work with this information to obtain an ideal design.
  • Create a complete project for the design of a major retail space with all the aspects that need to be taken into account to bring it to a good conclusion.
  • Domain of the conceptualization and realization of window display.
  • Domain of strategic branding tools related to Retail.
  • Knowledge of strategies, market plans and models of expansion.
  • Domain of visual communication tools.
  • Knowledge of Retail applied to virtual commerce.
  • Domain of different trends in eco-illumination.
Carmen Malvar
carmen-malvar-professorat.png

Carmen Malvar

Director of the Master's Degree in Retail Design
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