Postgraduate in Graphic Design and Structural Packaging Design

Address graphic design and packaging design from its form and communication. Discover the tools, the materials and the techniques of printing and packaging promotion in order to offer solutions to the consumer.

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Address graphic design and packaging design from its form and communication. Discover the tools, the materials and the techniques of printing and packaging promotion in order to offer solutions to the consumer.

Degree

Postgraduate Diploma in Graphic and Structural Packaging Design, degree awarded by Pompeu Fabra University (UPF) and Elisava.

Direction

Eva Minguella

ECTS Credits

30

Course length

Feb 2020 to Jul 2020
Mo, We, Th, 5:00-9.15 p.m.

Price

Year 2019-2020: € 5,270 (plus € 400 registration fee)
Financing and grants

Language

Spanish, basic English

Admission requirements

  • University or college degree in graphic design, product design or product engineering.
  • Proficiency in graphic design programs.
    Access and admission

How can we communicate the attributes of a product through its packaging? In the Postgraduate Degree in Graphic Design and Structural Packaging you will learn how to take advantage of the packaging as an opportunity to add meaning and meaning to the product.

In a market in continuous expansion, packaging requires professionals with the ability to communicate, both formally and graphically, the attributes of a product. Designing a package today means contributing to the market products that seduce for their communication language and products that are thought with social awareness and environmental responsibility. This M'aster's Degree offers the right tools to conceptualize and develop comprehensive packaging projects, with the aim of training specialized designers in this discipline.

The programme focuses on both graphic design and packaging structural design, not from a technical point of view, but from its form and communication. It offers a unique opportunity to work alongside the most recognized packaging designers in each sector and learn their work methodology to achieve an optimal and professional result.

The final objective is to provide the participants, through practical workshops and theoretical capsules, with the necessary knowledge to create and develop a product from the point of view of strategy and branding, detect the client’s needs and propose the solution, design and execution of any packaging project.

A minimum of 12 practical cases of different nature and category are resolved in the course of the master’s degree: from gourmet packaging to high consumption packaging, from redesign to the creation of new packaging. Concepts such as eco-design and innovation are introduced to create more efficient and sustainable packaging that promotes the good design and optimal use of materials.

Packaging projects

An amount between 18 and 24 lesson hours of practical workshops in which packaging projects will be carried out, both graphic and structural. Each workshop is supervised by a different professional, expert in the industry, who will propose to the student the resolution of the case based on their usual work method.

  • Ecopackaging
  • Structural packaging. Introduction to forms
  • Structural packaging. Innovation and materials
  • Structural packaging. Concept and printing
  • Minimum packaging. Small high value formats
  • Packaging and point of sale
  • Standard packaging


Ecodesign of containers and packaging

Theoretical classes that introduce concepts and contents that will be applied throughout the different design workshops.

  • Packaging ecodesign criteria.
  • Evaluation of the environmental impact of a container.
  • Analysis of the life cycle of a product.
  • Optimization of resources in the design of packaging: reduction of weight and volume, use of recycled materials, reuse of packaging and recyclability.
     

Design and management tools

Theoretical and practical classes that are complemented by exercises to experiment and consolidate the contents taught.

  • Typographic composition.
  • Sketching, layout and molding.
  • Neuromarketing: How do we buy? Brain and purchases.
  • Design protection. Intellectual property, industrial property and patents.
  • Project management and evaluation
     

Materials, pre-printing and packaging printing

Theoretical classes that introduce concepts and contents that will be applied throughout the different design workshops.

  • Materials for packaging: paper and cardboard, rigid and semi-rigid plastics, flexible packaging and complex materials, metal products and aerosols, glass ...
  • Manufacturing systems and container creation
  • Pre printing and printing systems
  • Quality controls
  • Labeling, marking and coding
     

Marketing. Communication and promotion strategy

Theoretical classes that introduce concepts and contents that will be applied throughout the different design workshops.

  • Consumer, company and market. Marketing as a business philosophy
  • Packaging as a business and communication strategy
  • The container as a product/market need
  • Exhibition of packaging and promotion at the point of sale
  • Delve into the discipline of packaging, its history and new trends, and know how society and consumers influence packaging solutions.
  • Provide the students with the necessary theoretical/practical instruments to carry out and present a packaging project: naming creation, lettering and applied typography, art direction and presentation techniques.
  • Know the lines that strategists and designers follow to achieve a successful product, acquire a solid theoretical branding base and know how a product is created and developed from the point of view of marketing.
  • Put into practice the knowledge acquired through the analysis, planning, design and execution of packaging projects. Detect the client’s needs and create a packaging that responds to the different sectors’ demands. Learn to create more efficient and sustainable packaging that promotes the good design and optimal use of materials.
  • To provide the student with specific knowledge in the materials used by the packaging industry: packaging creation systems, prepress and printing, quality controls and identify the different existing types of packaging and their possibilities.
  • Know the factors that determine the production and selection of a packaging for a specific product and the role that the selection of a certain type of packaging can play in a product.
  • Ability to develop a comprehensive packaging project, both graphic and structural, in all its phases:
    • Initial phase: Basic notions about branding and strategy. Generation of the initial project approach briefing
    • Brand development phase: Naming generation and brand creation. Ability to structure a packaging architecture.
    • Packaging design phase: Command of the design projects formalisation, both graphically and structurally, applied to different sectors or needs:
      • FMCG packaging
      • Cosmetic packaging (healthcare)
      • Gourmet-food packaging
      • Redesign packaging
      • Wine packaging
      • Eco-packaging
      • Packaging to take-away
      • Luxury products packaging
      • E-commerce packaging
    • Creations of mock-ups and final artworks phase: Basic concepts for the development of mock-ups in volume (foam) and cardboard. Basic notions to carry out the final artworks development for reproduction.
       
  • Development of complementary tools to a packaging project. Strategic tools such as branding, marketing and neuromarketing; design tools, such as microtypography and typographic composition; or general tools such as aesthetics, packaging history...
     
  • Development of technical knowledge regarding materials, printing systems and sustainability criteria.
     
  • Command of the language needed to present a project and to communicate with the different agents involved in the process.
Eva Minguella
eva-minguella-professorat.png

Eva Minguella

Director of the Master in Packaging Design
Quatre Barres
Quatre Barres

Postgraduate in Graphic Design and Structural Packaging Design

Quatre Barres

Several authors

Postgraduate in Graphic Design and Structural Packaging Design

Quatre Barres

Several authors
Xoc
Xoc

Postgraduate in Graphic Design and Structural Packaging Design

Xoc

Several authors

Postgraduate in Graphic Design and Structural Packaging Design

Xoc

Several authors
Hornea
Hornea

Postgraduate in Graphic Design and Structural Packaging Design

Hornea

Various authors

Postgraduate in Graphic Design and Structural Packaging Design

Hornea

Various authors
Quartz Light
Quartz Light

Postgraduate in Graphic Design and Structural Packaging Design

Quartz Light

Several authors

Postgraduate in Graphic Design and Structural Packaging Design

Quartz Light

Several authors

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