Master's Degree in Creative Direction and Communication

This Master in Creative Direction and Communication will allow you to learn the mechanisms and languages ​​of visual and audiovisual communication, enhance your own creative talent in each project and train as a specialist in creativity and new media advertising.

NEW START DATE: 9/10/2020

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This Master in Creative Direction and Communication will allow you to learn the mechanisms and languages ​​of visual and audiovisual communication, enhance your own creative talent in each project and train as a specialist in creativity and new media advertising.

NEW START DATE: 9/10/2020

Degree

Master's Degree in Creative Direction and Communication, degree awarded by Pompeu Fabra University (UPF).

Direction

Marc Aliart
Bernard Arce 
Enric Jaulent

ECTS Credits

60

Duration

Oct 2020 to Jul 2021
Mar 2021 to Feb 2022
Tu, Th and Fr, 5-9.15 p.m.

Price

€10,000€ (+€450 registration fee)
Financing and grants

Language

Spanish

Access and admission requirements

Official university degree or equivalent in Graphic Design, Communication, Advertising, Fine Arts, etc.
More information

How can good strategic planning enhance creativity? In the Master's Degree in Creative Direction and Communication you will know the keys of persuasive communication, the brand strategy and the creative techniques needed to be a a specialist in new media advertising.

The need to convince and sell in an increasingly global, competitive and visually noisy market requires new highly creative advertising proposals. In this context, the figures of the designer and the writer merge in the Creative Director, acquiring a decisive importance at the moment of generating persuasive and relevant messages for multiple audiences. Advertising needs professionals who master the mechanisms and languages of visual communication and new media to achieve the objectives of companies and institutions, this generating organic conversations between brands and consumers. The advertising graphics, the spot, the branded content, the interactive advertising, the new media and the new narratives are persuasive and effective resources that the Creative Director has to specify, know and master.

The Master in Creative Direction and Communication has the purpose of transferring theoretical, methodological and practical knowledge, working the analytical capacity of the student and offering him/her the ideal tools and processes to develop his/her creative talent in each project, with the aim of training effective, critical and competitive advertising specialists.

 

Studying Creative Direction in Barcelona

If you are a creative, analytical, critical and passionate person, our Master in Creative Direction and Communication in Barcelona is the specialization you are looking for. Through our master, you will be able to acquire the creative tools to solve the needs of brands and advertisers in a holistic way. 

Our Master in Creative Management and Communication aims to transfer theoretical, methodological and practical knowledge, to train specialists in brand management and creative communication, capable of adapting to new trends and constant changes in the sector. 

If you are interested in this field but still do not know where to study creative management, you should know that Elisava is among the most recognized design schools nationally and internationally. We are backed by our years of experience and the quality of our educational system.

The Master in Creative Direction and Communication pursues clear objetives:

  • Provide students with a competitive professional profile that incorporates the latest trends in communication and global marketing into their praxis.
  • Enhance creativity as a factor of differentiation and positioning, for organisations in both the public and private sectors.
  • Train new professionals with a strategic vision and thinking towards communication and design, to achieve real and efficient solutions to the problems raised.
  • Offer designers and communication professionals the possibility of integrating the knowledge acquired into a professional practice from the perspective of design and creativity.
  • Create a training framework that integrates the latest research criteria in design and user-centered communication with current advertising practice.
  • Train advertising specialists who are effective, critical and competitive.
  • Provide students with methods and tools so that they can take control of their creative abilities. 
  • Develop their own creative abilities and apply them to communication projects for both companies and institutions to communicate brands, products or services.
  • Develop various creative methods that work as a starting point for disruptive projects in the field of advertising with a clear persuasive will.
  • Incorporate strategic planning as a step to define the value proposal, transform it into a creative concept and develop it into an efficient communicative action.
  • Ability to explore and analyse the business world, know their communication needs and develop creative skills to solve them in certain situations.
  • Ability to create transmedia communicative mechanisms after analysing and defining the needs, motivations and ideals of the users.
  • Ability to elaborate one’s reflective thoughts born of one’s projectual activity and to defend them in front of the community of practice with discernment and conviction.
  • Ability to propose and develop creative concepts for the brand territories creation.
  • Identify the three semiotic-narrative levels of the canonical narrative and apply them in the world persuasive communication.
  • Distinguish and clearly identify the three brain levels, from which thoughts and ideas that shape the behaviour before the purchase act are created.
  • Discern between the several attributes: appropriation, simulation, impurity, fusion, spectacle, ephemeral, artifice and eroticism to apply them in advertising projects.
  • Use creativity as a differential and transforming value in the context of communication.
Marc Aliart
Marc Aliart foto web

Marc Aliart

Codirector of the Master’s Degree in Design and Audiovisual Creativity
Codirector of the Master’s Degree in Design and Art Direction
Codirector of the Master's Degree in Creative Direction and Communication
Ber Arce
Ber Arce Elisava

Ber Arce

Codirector of the Master's Degree in Design and Art Direction
Codirector of the Master's Degree in Creative Direction and Communication
Enric Jaulent
Enric Jaulent Elisava

Enric Jaulent

Codirector of the Postgraduate in Design and Communication Strategies
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