Master in Web Design and Internet Projects Management

Take advantage of the potential of this master's degree in web design to undertake, lead and design cutting-edge products, and web services, as well applications from an user-centered perspective.

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Take advantage of the potential of this master's degree in web design to undertake, lead and design cutting-edge products, and web services, as well applications from an user-centered perspective.

Degree

Master’s Degree in Design and Internet Projects Management, degree awarded by Pompeu Fabra University (UPF).

Direction

Ariel Guersenzvaig, Rosa Llop and David Casacuberta

Credits ECTS

60

Duration

Sep 2019 to Jul 2020
Tu, We and Th, 5:00-9.15 p.m.

Price

Year 2019-2020: (Spanish Edition): € 10,000 (plus € 400 registration fee).
Financing and grants

Languages

Spanish, basic level of English

Admission requirements

Degree official university degree or equivalent in Design, Engineering, Communication, Advertising, etc. Knowledge of design software and necessary letter of motivation
More information

The Master's Degree in Web Design and Internet Projects Management is designed to help you develop your skills in the main areas of user experience design, interaction design and interface design. Think of your favourite website or application; surely you like them because of the sounds they reproduce, or because they are easy to use, or because they are integrated in your daily tasks.

If you buy online, you value user-friendly platforms with great functionality, or intuitiveness and speed. In the case of reading newspapers or news, you will probably appreciate related information and a nice typography. We could go on, but what you value is that they give you what you ask them when you need it. When everything works, you are often not fully aware of it since your energy is focused on choosing that product or flight you are looking for, in reading that article, or in watching that video to learn how to prepare a good paella.

That is user experience and, precisely, to design those experiences is what we teach at our Master's Degree. Through a specialised teaching body in each of the thematic areas of the programme, a case study and the realization of a practical project, the student will obtain a multidisciplinary training. The programme has a clear focus on users, but without neglecting the business vision.

Our training proposal covers all the necessary aspects so that you acquire the skills and knowledge that allow you to carry out projects for products, services and innovative and effective digital applications. With this training the student will have a detailed vision of the entire process of creating an interactive project where the business vision, user experience (UX), technology and interface design, occupy the central place.

The Master's Degree in Web Design and Internet Projects Management offers the possibility of internships in important companies in the sector (for example Everis, BeRepublic, Gamma UX, Optimyzet, Multiplica, Ogilvy, Everis, Gamma UX), but also in start-ups or companies from other areas. After completing this master's degree, a significant number of former students have joined some of the leading companies in the sector in Spain and abroad. Many of the final master projects have also been awarded prestigious international awards, funding and scholarships.

  • Understanding the importance of the user experience as a discipline that gives meaning to the joint work of technology, design and interaction.
  • Providing the necessary interdisciplinary knowledge to carry out a design project of user experience in digital products.
  • Understanding interactive technologies to take advantage of their social and business potential in the design and development of digital products and services.
  • Directing and managing an interaction project based on agile methodologies.
  • Applying Design Thinking techniques, Trend Forecasting and other innovation processes to conceptualize experiences with a clear value proposition.
  • Applying the main research and modelling techniques to design digital experiences centred on users.
  • Identifying and implementing usability principles to design intuitive, efficient and efficient services and applications.
  • Applying basic techniques of information architecture and visualization of processes for the organization of the flows of experience.
  • Proposing and implementing content strategies to develop persuasive copys, implement email marketing campaigns and manage social networks.
  • Creating user flows based on persuasion, optimization and follow-up techniques that convert users into customers.
  • Designing visual and interactive layer of an application from a global perspective, taking into account both the conventions and patterns of the ecosystem, and the advantages of system design.
  • Implementing measurement and interpretation systems
  • Understanding and applying the sociological and conceptual mechanisms of the Internet and digital technologies in the creation of products and services.
  • Knowing and applying the techniques of user experience (UX) and the interaction design for the modelling and architecture of services and applications.
  • Knowing and applying the principles of user interface design for the creation of visual systems and micro-interactions.
  • Applying the necessary interdisciplinary knowledge to design and prototype web services and applications as well as other digital products.
  • Knowing and applying user-centred design techniques to design products and services focused on their needs with the aim of offering efficient, effective and usable proposals.
  • Understanding and proposing new business models that promote the entrepreneurial nature of the environment and establish new professional opportunities.
  • Developing both content and measurement strategies that allow brand positioning and consolidate commercial conversion opportunities.
  • Knowing and applying methodologies for planning and managing agile projects.
  • Knowing the methodology of the design of interactive products, the stages that configure it and its iterative nature.
  • Being able to analyse the social context, identify opportunities and pose innovation challenges that foster digital transformation.
Dr. Ariel Guersenzvaig
ariel-guersenzvaig-ok.png

Dr. Ariel Guersenzvaig

Director of the Master in Design and Communication
Co-director of the Master in Design and Internet Web Project Direction
Rosa Llop
rosa_llop

Rosa Llop

Co-director of the Master in Design and Internet Web Project Direction
Dr. David Casacuberta
david-cascuberta-ok.png

Dr. David Casacuberta

Co-director of the Master’s Degree in Design and Internet Web Project Direction
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