Master's Degree in Packaging Design

The Master's Degree in Packaging Design will enable you to communicate, formally and graphically, the attributes of a product. You will learn to design a recipient that captures the needs of the environment and to propose a solution, design and execution for any packaging project.

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The Master's Degree in Packaging Design will enable you to communicate, formally and graphically, the attributes of a product. You will learn to design a recipient that captures the needs of the environment and to propose a solution, design and execution for any packaging project.

Degree

Master’s Degree in Packaging Design.
Feb. ed: awarded by UPF.
Sept. ed: awarded by UVic-UCC.

Direction

Eva Minguella

ECTS Credits

60

Duration

September to July
February to February

Price

€10,000
(+€450 registration fee)
Financing and grants

Language

Spanish

Access and admission requirements

Degree official university degree or equivalent to Graphic Design, Product Design or Product Engineering. Knowledge of Graphic Design software.
More information

How can we communicate the attributes of a product through its packaging? In the Master’s Degree in Packaging Design you will know to take advantage of packaging as an opportunity to add meaning to the product.

In a market in continuous expansion, packaging requires professionals with the ability to communicate, both formally and graphically, the attributes of a product. Designing a package today means contributing to the market products that seduce for their communication language and products that are thought with social awareness and environmental responsibility. This master  in packaging offers the right tools to conceptualize and develop comprehensive packaging projects, with the aim of training specialized designers in this discipline.

The Master’s Degree in Packaging Design focuses on both graphic design and packaging structural design, not from a technical point of view, but from its form and communication. It offers a unique opportunity to work alongside the most recognized packaging designers in each sector and learn their work methodology to achieve an optimal and professional result.

The final objective is to provide the participants, through practical workshops and theoretical capsules, with the necessary knowledge to create and develop a product from the point of view of strategy and branding, detect the client’s needs and propose the solution, design and execution of any packaging project.

A minimum of 12 practical cases of different nature and category are resolved in the course of the Master: from gourmet packaging to high consumption packaging, from redesign to the creation of new packaging. Concepts such as eco-design and innovation are introduced to create more efficient and sustainable packaging that promotes the good design and optimal use of materials.

 

Where can I study packaging design?

If you are passionate about the world of product design and want to get specialized but you are still not sure about where to study packaging design, you should know that Elisava represents a unique opportunity to enter this field. 

Elisava is one of the leading university schools of design. Our advanced training system, which combines theoretical instruments with practice in real projects, will allow you to have an interdisciplinary and integrated vision of packaging design. In addition, you will have the opportunity to train with a team of professors with extensive and outstanding experience in the sector. 

For all these reasons, our master's degree in packaging design can offer you the necessary tools to become a successful designer, specialized in the conception of packaging projects and adapted to the needs of today's products and with a clear vision of the future. 

 

Master in Packaging in Barcelona

In a changing and highly competitive environment, packaging design has become a highly valued discipline by most companies that want to attract sales by creating differentiating products. Packaging forms an important part of the purchasing process and represents the first contact between the consumer or client and the product. 

In Barcelona, as the centre of growing economic and industrial activity, studying packaging can become a unique opportunity to explore different realities and learn first-hand about the emerging needs of the sector. A multitude of companies and organizations with an important presence at national and international level coexist in the city and have leading professionals in the field of packaging design. From Elisava, we try to establish links so that students can feel these realities and complement their training practice with experience in real projects. 

Without any doubt, studying a master's degree in packaging design in Barcelona can open the doors to a field of design in which there is still a long way to go and which requires well-trained professionals with a creative vision and open thinking. New forms, technologies and materials play a decisive role in the packaging of the present and the future, and, consequently, in the conception and meaning of a product. 

Through our master in packaging, students will able to:

  • Delve into the discipline of packaging, its history and new trends, and know how society and consumers influence packaging solutions.
  • Provide the students with the necessary theoretical/practical instruments to carry out and present a packaging project: naming creation, lettering and applied typography, art direction and presentation techniques.
  • Know the lines that strategists and designers follow to achieve a successful product, acquire a solid theoretical branding base and know how a product is created and developed from the point of view of marketing.
  • Put into practice the knowledge acquired through the analysis, planning, design and execution of packaging projects. Detect the client’s needs and create a packaging that responds to the different sectors’ demands. Learn to create more efficient and sustainable packaging that promotes the good design and optimal use of materials.
  • To provide the student with specific knowledge in the materials used by the packaging industry: packaging creation systems, prepress and printing, quality controls and identify the different existing types of packaging and their possibilities.
  • Know the factors that determine the production and selection of a packaging for a specific product and the role that the selection of a certain type of packaging can play in a product.
  • Ability to develop a comprehensive packaging project, both graphic and structural, in all its phases:
    • Initial phase: Basic notions about branding and strategy. Generation of the initial project approach briefing
    • Brand development phase: Naming generation and brand creation. Ability to structure a packaging architecture.
    • Packaging design phase: Command of the design projects formalisation, both graphically and structurally, applied to different sectors or needs:
      • FMCG packaging
      • Cosmetic packaging (healthcare)
      • Gourmet-food packaging
      • Redesign packaging
      • Wine packaging
      • Eco-packaging
      • Packaging to take-away
      • Luxury products packaging
      • E-commerce packaging
    • Creations of mock-ups and final artworks phase:
      • Basic concepts for the development of mock-ups in volume (foam) and cardboard.
        • Basic notions to carry out the final artworks development for reproduction.
           
  • Development of complementary tools to a packaging project. Strategic tools such as branding, marketing and neuromarketing; design tools, such as microtypography and typographic composition; or general tools such as aesthetics, packaging history...
     
  • Development of technical knowledge regarding materials, printing systems and sustainability criteria.
     
  • Command of the language needed to present a project and to communicate with the different agents involved in the process.
Eva Minguella
eva-minguella-professorat.png

Eva Minguella

Director of the Master in Packaging Design
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