Master in Advanced Design Management, Strategy and Entrepreneurship

The Master in Advanced Design Management, Strategy and Entrepreneurship will provide you with extensive knowledge, skills and tools to be a lifelong entrepreneur in uncertain and complex environments. You will be able to design and implement relevant innovative answers to changes in an efficient, agile and responsible way.

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The Master in Advanced Design Management, Strategy and Entrepreneurship will provide you with extensive knowledge, skills and tools to be a lifelong entrepreneur in uncertain and complex environments. You will be able to design and implement relevant innovative answers to changes in an efficient, agile and responsible way.

Degree

Master’s Degree in Advanced Design Management, Strategy and Entrepreneurship.
Awarded by UVic-UCC.

Direction

Enric Bayó

ECTS Credits

60

Duration

September to July

Price

€11,000
(+€450 registration fee)
Financing and grants

Language

English

Field trip

Expenses not included

Access and admission requirements

Official university degree or equivalent. High level of English in speaking, writing and reading.
More information

We are living in an era of permanent change. Today, competitiveness means to have the ability to adapt or reinvent before becoming obsolete.

This new context requires a new type of professional who can combine design and business smartly. People prepared to identify opportunities and transform them into desirable, feasible and viable solutions in the right moment. 

The MaDE Master's degree will provide you with the knowledge, skills and tools to be problem-solver able to design and implement innovative initiatives and lead change in complex environments. You will able to identify, discover, design and implement relevant answers to changes in an efficient, agile and responsible way. 

What will I get from this master?

You will gain awareness, design solutions and implement strategies while developing an entrepreneurial or intrapreneurial project. MaDE is based on a "Learning by Doing" methodology. 

How is it designed?

During the first three months, you will work with real business cases that will help you to consolidate the required knowledge and skills to be prepared to start your project. During the next six months, you will develop a real entrepreneurial and investment-ready project in a team. You will be able to team up with your class mates or an outside team related to your project

Do I need to have a project idea before starting this master?

No, you don't, but you can. Teams will work on challenges brought by any of the members. If you have an innovative challenge or project idea and you persuade your classmates, you will be working on that idea. If you don't, you will team up and work on a real innovative challenge brought you classmates. 

Is this a Design Master or a Business Master?

This is a hybrid design and business master. It has been designed to provide you with design mindset and tools oriented to develop new business or to significantly transform existing ones. To create the future you want to live in.

What are the field trips?

You will stay three weeks in three different European universities (the Netherlands, Denmark (TBC) and Barcelona). This field trips are mandatory. The aim is to provide you with a widening view of "ways of thinking" and "ways of doing" as well as to promote team building and networking. New horizons, new perspectives.

Why should I enroll in this Master degree?

If you want generate social/environmental impact, if you want to answer to complex and dynamic contexts, if you want to design and implement relevant solutions within a solid business plan, this is your master.

Design your own professional career. Be a lifelong entrepreneur. Be MaDE.

 

Structure of the Master

  • Module 1: Global overview
  • Module 2: Conceptualization 
  • Module 3: Business Model Design
  • Module 4: Validation through experimentation 
  • Module 5: Go to market
  • Module 6: Business plan
  • Train responsive entrepreneurs able to lead responsible change in uncertain, complex and fast-paced environments.
  • Develop critical thinking and problem-solving skills to navigate in uncertainty and develop coherent business strategies. 
  • Understand how to apply design management working methodologies to the new business, social, and geographic scenarios and challenges from a creative and entrepreneurial approach.
  • Provide the necessary knowledge, skills and tools to transform relevant problems or opportunities into solutions that add value to the clients/users, company and society.
  • Understand how to design, validate and implement desirable, feasible and viable solutions embedded in sustainable business models.
  • Develop team and people management skills to undertake projects with a high level of risk and uncertainty. 
  • Entrepreneurship/intrapreneurship 
  • Design management 
  • Change management 
  • Critical thinking 
  • Strategic capabilities for starting, developing and running new businesses
  • Experiment and validate a hypothesis 
  • Business modelling
  • Financial abilities to make decisions and invest in business initiatives 
  • Business networking
  • Productive teamwork
  • Public speaking and presentation 
  • Project management skills
Enric Bayó
Enric Bayó Elisava

Enric Bayó

Director of the Masters' Degree in Advanced Design Management, Strategy and Entrepreneurship

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