Master's Degree in Research for Design and Innovation

Combines trend research with methodologies such as the Design thinking. Transform society and industry through qualitative and ethnographic research, interdisciplinarity and innovation.

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Combines trend research with methodologies such as the Design thinking. Transform society and industry through qualitative and ethnographic research, interdisciplinarity and innovation.


Master's Degree in Research for Design and Innovation.
Awarded by UVic-UCC.


Jorge Rodríguez Nieto


Spanish ed. (basic English)
English ed. (high level of English)

ECTS Credits


Field Trip

Two field trips of five days length. Travelling expenses are not included.

Course length

September to July
February to February


English ed.: €11,000
(+€450 registration fee)
Financing and grants

Access and admission requirements

University degree, BA diploma or equivalent or professional experience of at least one year.
More information

How can we know the changing and fluent needs of today's society? How can we improve the quality of life through design and innovation?

The master combines two very powerful disciplines in the innovation process: trend research and agile methodologies such as service design and design thinking. The programme is focused on providing the current tools related to qualitative and ethnographic research, interdisciplinarity and innovation, aimed at transformation processes applicable to society and industry.

Study Research for Design and Innovation

We understand innovation as an approaching process to the satisfaction of real and changing user needs, in order to improve their quality of life through products, services, experiences and new tools. Old patterns are re-examined and re-evaluated and prototypes are being boldly created and designed based on a thorough research.

During the course we develop research projects related to companies and government, in three main areas: Corporate Innovation, Innovation for SMEs and Social Innovation.

We have worked with real projects for Doctors Without Borders, Hewlett Packard, Artemide, Lékué, Telefónica, Cirque du Soleil, Nike, Barcelona City Council and ACCIÓ among others, as well as internal transformation projects such as La Biblioteca Enric Bricall library, Elisava Admissions System, MIDI Global Network, Elisava Alumni etc. We collaborate with multiple collectives, groups, institutions and universities involved with innovation in Europe and Latin America such as Universidade de Lisboa, Rotterdam Business School, Ravensbourne College, HTW Hochschule für Technik und Wirtschaft Berlin, among others to strengthen networks and facilitate collaborations.

In each edition we do two field trips to European cities to explore trends, work schemes and user opinions, which allows us to achieve a wide spectrum of options regarding the innovation. We constantly carry out workshops and events that allow us to expand involvement around issues such as design and innovation in services, trends, innovation, strategy and design thinking.

  • Train researchers with the ability to create and participate in innovation and development processes.
  • Offer professionals not linked to design tools that complement their training in scientific, technical and humanistic fields, to enhance their professional profile and opportunities.
  • Offer professionals linked to design a space for interaction with other agents of innovation processes in order to work in multidisciplinary teams.
  • Addressing innovation in a broad sense, including its technological, social, creative, productive and business plans aspects.
  • Encourage the creation of spaces and events of exchange and collaboration between all the agents linked to innovation processes, service design and strategy scenarios.
  • Facilitate the exploration of new services, systems, products, strategies and experiences for organizations, companies and governments through real projects linked to innovation.
  • Online and offline research methodologies and tools management, and fieldwork.
  • Knowledge of trend analysis.
  • Empathy and creative thinking.
  • Viability in innovation projects, development of plans and innovation strategies.
  • Consulting in innovation, design of services, design thinking, systems thinking and agile methodologies.
  • Knowledge of team management, account management and project management.
  • Public speaking ability.

Jorge Rodriguez Nieto

Daniel Zentgraf · Managing Partner en DesignThinkers Group Spain and La Innovation Kitchen, Barcelona

Daniela Marzavan · Managing Director Marzavan Innovation, Germany

Nelson Pinheiro · Director of Cultural Studies programme, Facultad de Letras Universidad de Lisboa

Josep Maria Monguet · Professor and Researcher Universidad Politécnica de Catalunya

Kirsten van Damme · Managing Partner Out of Office, Denmark

Massimo Ingegno · Director Thammasat Design Center, Bangkok

Manuel Grassler · Managing Partner VISIONENBAUEN - Innovations- und Organisationsberatung, Austria

Carla Montane · Sociologist and Researcher, Barcelona

Victor Gil · Managing Director Nethodology

Jorge Rodríguez Nieto

Jorge Rodríguez Nieto

Director of the Master Research Design and Innovation  

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