Master’s Degree in Visual Design

How can graphic designers be agents of change and social transformation? An expanded vision of graphic design for critical thinkers, who question the present to build new futures.

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How can graphic designers be agents of change and social transformation? An expanded vision of graphic design for critical thinkers, who question the present to build new futures.

Degree

Master’s Degree in Visual Design.
Awarded by UVic-UCC.

Direction

Marc Panero

ECTS Credits

60

Course length

September to July

Price

English ed.: €11.000€
(+€450 registration fee)
Financing and grants

Languages

Two editions: Spanish and English

In both editions most of the workshops, showcases, case studies and conferences are in English.

Admission requirements

Graduates in Graphic Design and professionals with accredited experience. Exceptionally, graduates in Communication, Fine Arts or Advertising with a demonstrable portfolio. You must have advanced knowledge of graphic design software.
More information

We live in a world that continually poses challenges for us. Social, environmental, economic, cultural challenges… And we need to generate smart solutions that pose new futures. Graphic design is a discipline that is constantly changing and evolving, with the potential to affect all media: digital, print and environmental.

We need versatile graphic designers, critical of society. Let them wonder about their social responsibility as contemporary professionals. With the energy to tackle the challenges posed by ever-evolving new media. Graphic designers capable of developing disruptive concepts of visual communication and that look for answers to the problems of tomorrow.

Elisava's Visual Design Master is an advanced one-year program focused on the contemporary practice of graphic design. A course to find your own distinctive traits as a professional and to explore new visual languages.

This approach is carried out through the realization of a comprehensive project in which we put into practice all the traditional areas of graphic design: visual, editorial, digital, packaging, environmental graphics and audio-visual identity; as well as other essential disciplines: strategy, research, verbal identity, process design and facilitation, management, experimentation...

We want to work with restless, nonconformist students, determined to use design to influence society. That ask themselves questions, that question the role of graphic design and that are aware that this discipline can change social, environmental, economic and cultural contexts.

An expanded vision of design. The program's holistic approach contains all the requirements of current graphic design practice. A global training to develop your career in a wide range of formats, themes, platforms and scales.

Our process is collaborative. We have a great team of professors, active professionals, experts and guests, passionate about what they do and who enjoy sharing and generating synergies week after week. In addition, the experience is completed with other events, such as conferences, showcases and case studies, which allow you to connect with different fields of design.

Personal development and professional accompaniment. Who are you? What interests do you have? What do you want to do? To find your own voice, we will explore and search for new languages, formats and ways of working. We will learn to read and understand the professional reality.

We will continue to delve into typography, the backbone of graphic design, a powerful functional tool with a lot of expressive potential. We will continue learning typography from different perspectives, from the most traditional to that offered by new technologies.

The methodology of this program is designed to train versatile creative directors, capable of leading global projects in any area of ​​graphic design.

For this reason, this course is developed around the Master Project in which all the traditional areas of graphic design are considered together with new study disciplines, achieving a comprehensive and complete vision.

In short, the Visual Design Master brings together a practical perspective, professional and personal support, and a format closely connected to the professional world, with experts who will give us the keys to influence society with our work.

You, as a designer, what do you want to contribute to society? In today's complex and changing context, there are endless paths to explore. It's up to you. 

Our values

  • Critical thinking

What's happening in the world? The topics on which we work always have a direct link with current affairs. In the master, you will experience a fluid transition process between the academic and professional world, providing a critical vision of design that has a positive impact on society.

  • Teamwork

Graphic designers are used to working collectively, in multidisciplinary or specialized teams, large or small. We must learn to be in contact, share and connect with our colleagues, clients, suppliers and collaborators to work effectively and decisively.

  • Learning by doing

You will grow as a graphic designer in this 100% practical program, created from projects. The theory is important, nobody says otherwise, but the project that this master's degree in graphic design focuses on will offer you a holistic vision.

  • Synergies between teacher and student

A great tandem. Prestigious international design experts will be your guides, mentors, companions. Throughout the course, you will have the constant support of professors and guests who will accompany you to get the most out of your projects, establishing a balance between reflection, planning and action.

Our passion? The graphic design. We are committed to open, flexible and multidisciplinary education and research, oriented to the professional world. 

1 Master Project

Each course is articulated from a current topic to explore and experience how graphic design can be a tool for change and transformation of society. We will work in pairs and each team will define its own brief. We will carry out a comprehensive graphic project, to seek versatility in the face of different needs, environments, processes and languages.

1.1 Masterclasses
1.2 Verbal identity
1.3 Comprehensive project
1.4 Consulting
1.5 Design Crit
1.6 Showcases and Case studies

2 Fundamentals

You never know enough typography. We will continue to deepen the discipline that defines graphic design from various perspectives.

The creation of good graphic systems allows us to effectively articulate our projects across different disciplines and formats.

Experimenting is an intrinsic part that we must never forget.

2.1 Typography
2.2 Graphics systems
2.3 Experimentation

3 Business

Graphic design isn't just about concept, shape, colour and typography. It is also a business: establishing human relationships, working as a team, looking for opportunities, making good presentations to clients, billing profitable projects... These issues are part of the day to day and must be mastered perfectly.

3.1 Design and facilitation processes
3.2 Strategic design
3.3 Design management
3.4 Professional projection

4 Workshops

The workshops allow us to complement and deepen other skills and disciplines of graphic design. They are five-day meetings with specialists and recognized professionals in which we will share experiences and synergies. They are usually scheduled from Monday to Friday.

4.1 Systemic Type Design
4.2 Animated graphics systems
4.3 Collaboration
4.4 Degree Show

5 Events

Listening is learning. Above all, when professionals, emerging or consolidated, share their life experience through their professional career. Inspiration should find you working, but also listening.

5.1 International conferences
5.2 Master’s Talks

Having reference guides is always important on any trip or adventure. You will work with international professional experts, who will help you get the most out of the master's degree.

Teaching staff 2020-2021

Daniel Ayuso, Clase

Josep Basora, Basora

Anna Berbiela, Pràctica

Carlos Bermúdez, Pràctica

Mark Bohle, Studio Mark Bohle

Raimon Botey

Anthony Burrill

Laura Clèries

Gerard Condal

Albert Folch, Folch

Santi Fuster, Bendita Gloria

David Galar, Gimmewings

Ariel Guersenzvaig

Pablo Juncadella, Mucho

Toni Llàcer

Fran López Sanmartín, Runroom

Martin Lorenz, TwoPoints.net

Gerard Mallandrich, Gimmewings

Nelson ‘Junior’ Martínez

Rafa Martínez, Folch

Alejandro Masferrer, Triggers

Damián ‘Mich’ Micenmacher

Roseta Mus Pons, Roseta y Oihana

Marc Panero

Javier Pereda, Esiete

Olga Pérez Estrada, Ajuntament de Barcelona

Pol Pérez, Studiopol

Albert Porta, Pràctica

Alex Prieto

Xavier Roca, Run Design

Mikel Romero, León Romero

Pablo Salas

Simón Sepúlveda

Marc Torrell, Usted

Daniel Wenzel

  • Explore all disciplines

How can you change the world through graphic design? Find your career path independently with a master's degree in graphic design. After your university studies in graphic design, the Master Visual Design will allow you to expand your knowledge in order to find your own path.

  • Discover your potential

This is the moment when you start your own adventure. In which you choose your future. We offer you the tools and the appropriate experience to research, design, direct and lead the creative process.

  • Create a portfolio

The projects that you will carry out throughout the course will become your best portfolio. Throughout the master, you will carry out practical work that will allow you to create a complete, powerful and multidisciplinary portfolio.

  • A unique experience

You will have the opportunity to participate in countless projects, workshops, showcases, case studies, conferences, tutorials... together with a wide variety of professors and international guests.

  • A city that breathes design

Barcelona breathes design, culture, gastronomy and events of all kinds. Barcelona is a city with great opportunities, innovative, open, cosmopolitan. A city of futures. Enjoy your time in Elisava and the vibrant life in Barcelona!

  • A multicultural environment

You will work with students from all over the world and you will share with all of them points of view, illusions, cultures, new ideas and a thousand opportunities in an exciting cultural atmosphere.

“An experience that allowed me to rediscover the role of a designer in today's world. A learning that came from the incredible teachers, to the experiences with the people next to me: my classmates”. Nicolás Cevallos, MDV 20

Who is it for?

Graduates in Graphic Design and professionals with accredited experience. Exceptionally, graduates in Communication, Fine Arts or Advertising with a demonstrable portfolio. You must have advanced knowledge of graphic design software.

Editions and languages

Two editions are held each course, one in Spanish (MDV / Máster Diseño Visual) and another in English (MVD / Master Visual Design).

In both editions most of the workshops, showcases, case studies and conferences are in English.

Number of students

Maximum 20 students in each edition. Candidates are selected as pre-registrations are made until the maximum number is completed.

Degree

Master’s Degree in Visual Design, awarded by the Universitat de Vic – Universitat Central de Catalunya (UVic-UCC) and Escuela Universitaria de Diseño e Ingeniería de Barcelona.

Team

Thais Caballero, Coordinator

Marc Panero, Director

Course start

September 2021

ETCS credits

60

Course duration

400 hours

Schedule*

Monday, Tuesday and Wednesday, from 5pm to 9.15pm.

The workshops are held from Monday to Friday.

*Exceptionally, for academic reasons, some sessions may be scheduled outside these hours.

Price

Academic year 2020-2021

Spanish Edition - € 10,000

(+ € 450 in registration fees)

Marc Panero
marc_panero

Marc Panero

Director of the Master in Visual Design, Editorial, Data and Design and Beyond Packaging

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