Master in Data Design

Can design help transform information into knowledge? The Master in Data Design is a hands on experience about crafting information and making a change.

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Can design help transform information into knowledge? The Master in Data Design is a hands on experience about crafting information and making a change.


Master's Degree in Data and Design.
Awarded by UVic-UCC.


Pau Garcia
Marc Panero

ECTS Credits



September to July


(+€450 registration fee)
Financing and grants



Access and admission requirements

Due to its particular transdisciplinary nature, the Master’s Degree in Data Design is open to professionals and students from different educational backgrounds and experiences.
More information

So, now that we’ve access to almost everything, anywhere, anytime… Do we know the world any better? We’ve generated, collected and stored more data last year than in the 5.000 previous years of recorded human history. We didn’t have the technology to register reality like that (or for as much selfie), but now we do. And we are suckers for it.

Unfortunately, that doesn’t mean  that our societies are  better informed. Data alone masks the reality it describes, blurs meaning and dumbs down emotions. Hard to figure out what two degrees of average temperature rise means, or a transmission rate of 1.5... or one million deaths, for that matter.

In a world of flat-earthers and “alternative facts”, transform data into comprehensible and honest information is, more than a bare necessity, a matter of societal survival.

In the Master in Data Design we explore design, data analysis, visualization and storytelling practices to create projects beyond classical formats. We work to understand how we can generate transcendent information, in a moment when fake news are a political weapon, cryptocurrency threatens traditional finance and climate change is an opinion.

Our role as specialists in information design and data visualization is vital to create tools that allow our societies to orient themselves in this chaotic scenario; in this Master in Data Design, we will learn to create understandable and empathetic systems, capable of extracting meaning and communicating messages using a wide variety of tools together with a team of professors, active professionals, passionate about what they do and who enjoy sharing.

In the Master in Data Design we collaborate actively; the creatives, designers, sociologists and other professionals who teach the classes, courses and workshops work hand in hand with the participants of the master. Accompanying them in the process of bringing to light and polishing their ideas, making them grow and materializing them together.

We will work in a practical way through semester and quarter projects and workshops (in addition to theoretical subjects and capsule workshops with active participation in classes) so that your portfolio can grow from the first moment.

Above all, it will be the experience, the way of thinking outside the orthodoxy, pushing the margins of design and discovery what will mark a learning that will focus on very diverse topics; as much as the participants themselves.

We will seek to create real connections between people and information, between design and content, to change how things are being done and to offer new ways of thinking to the world. We will give importance to the stories, the real ones, not those of Instagram, although also.

The city of Barcelona will serve as a backdrop for this experience of critical spirit; we will go out into the street and the street will enter the master. A unique opportunity to train and enter the professional world from an experimental perspective within the reality that surrounds data science.

Do you want to make sense of this MADD world with us?

By taking our Master in Data Design, you will be part of a committed and motivated group of designers, researchers, thinkers and storytellers in a hands-on collaborative learning experience. You can develop your ideas by working on projects based on real problems.

We will address very different disciplines: from sociology, communication strategy or cartography, to audiovisual research methods and data science. We will mix them critically and always thinking in terms of design. We will crossover them with a critical perspective and grounded always in design methodology.

Together we will answer questions like ...

  • How can data influence our perception of the world?
  • How can we analyze and work with data productively?
  • How flexible is the data and in how many ways can we represent it?
  • How can data and design help societies shed some light on their reality and improve it?

The designer of the future will be able to approach symbols as we approach the reality they represent. If you read and speak through data, you will be able to understand and shape part of our world.

Designers always work in teams. Big or small, multidisciplinary or not, collective work is the core of our practice; To know how to behave and interact with colleagues, clients or suppliers is an integral part of the design process.

Practical approach
Through a constant and intense practical approach (yes, even in those more theoretical classes), the experts and professionals in charge of the subjects will share their tools and know-how not only to learn, but also and, above all, to understand how and when to put the acquired skills into practice.

Critical thinking
How can we be good designers without questioning the world we live in? We firmly believe in the value of being critical, not in a destructive way, but always trying to find the whys behind the certainties and endlessly looking for a way to do it better.

From design
Design is a transversal discipline capable of affecting and influencing very different realities and contexts; that’s how we understand it. It is not just a way of doing things, but also a way of thinking with infinite possibilities. This approach will boost your master’s experience; you will see very different methods and forms of design, and you will understand their adaptability and power to influence reality.

Data analysis is one of the main engines in the world; society will increasingly need designers who know how to work with them and treat them honestly and aesthetically.

1. Fundamentals
Three modules (statistics, cartography and networks) will provide a foundation and a shared perspective on Information Design and Data Visualization, as we think about what kinds of images we produce and put them into practice.

1.1 Data as raw material - Statistics
1.2 Space as data - Cartography
1.3 The missing link - Networks
1.4 Data Representation

2 Semester Projects 
During a whole semester, you will have the opportunity to make your ideas come true, put into practice what you have learned during the course and use the city of Barcelona as a field for experimentation, data collection and laboratory.

2.1 Data Visualization
2.2 Information systems

3. Perspectives
Things don't just happen. The information that we live surrounded by has been mediated and selected, it has context and purpose. We will study the information design through a critical lens, with the certainty that it can be read in many ways and that affects us in many others. Sociology, philosophy, and cultural analysis will help us shed some inquiring light on a world made of information.

3.1 Media Studies
3.2 Data for the Common Good
3.3 Audiovisual
3.4 Storytelling

4. Trimester projects
Information design is like a Russian doll; within each problem there are smaller individual problems. We will work on some of them with the help of experts in tutored projects that address specific topics.

4.1 Visual explanation
4.2 New visual narratives
4.3 Data beyond screens
4.4 Symbolic alphabet / Iconography
4.5 Guerrilla Data

5. Workshops
Learning by doing: workshops where we will talk about intensive and practical design experiences on central problems of information design.

5.1 Who is afraid of technology?
5.2 Data journalism
5.3 Critical design
5.4 Degree Show

6. Capsules
Data is everywhere; in how we move and in what we listen to. We will explore different fields in which data and information are present and, also, how they configure their environment.

6.1 Data & Drawing
6.2 Data & Processing
6.3 Data & Sound
6.4 Data & Performance

7. Events
Listening is learning. Above all, when professionals, emerging or consolidated, share their life experience through their professional career. Inspiration should find you working, but also listening.

7.1 International conferences
7.2 Master’s Talks

In the interest of continuous improvement to the programme and the professional qualifications of our teachers, we reserve the right to make changes to the content and faculty of the Master’s programme. 

Students work shoulder to shoulder under the guidance of leading experts and teachers to put their ideas into action.

  • Pablo Aragón
  • Aleix Artigal, Familia
  • Andreu Belsunces
  • Bani Brusadin
  • Gemma Busquets
  • Rafa Castañer
  • María Fabuel, Domestic Data Streamers 
  • Eduard Frigola, Playmodes
  • Pau Garcia, Domestic Data Streamers
  • Axel Gasulla, Domestic Data Streamers
  • Raúl Goñi, Goñi Studio
  • Ane Guerra García de Albéniz
  • Andrés Hispano
  • Gerald Kogler
  • Toni Llàcer
  • Eloi Maduell, Playmodes
  • Alex Martí, Codea
  • Mònica Molins Duran
  • Carla Molins Pitarch
  • Matteo Moretti,
  • Paadín
  • Félix Pérez-Hita
  • Esteban Piacentino, Domestic Data Streamers 
  • Edgar Pons
  • Jose Rosales, Codea
  • Miquel Santasusana, Domestic Data Streamers
  • Olga Subirós, Olga Subirós Studio
  • Ricard Sunyol, Codea
  • Santi Vilanova, Playmodes 

A 4-day trip to a hackathon
The Master in Data Design offers the possibility of seeking inspiration in a 4-day hackathon trip* to a European city where you will have the possibility to work day and night hand in hand with your classmates and your teachers. We will develop a real project and put into practice everything you have been learning during the previous months.

*Not included in the registration fee.

Barcelona: urban lab
Barcelona is an amazing place to live and work; The rents may be a bit expensive, but that doesn't stop you from enjoying creative people, lots of studios, different cultures and ideas. It is open minded and understands the design. Barcelona will be our laboratory, the place to research, create, develop and design.

Work on real projects creating a real impact between communities
Design is an applied discipline. One of the main objectives of the Master in Data Design is to work through active learning based mainly on simulations inspired by real projects. This will allow us to understand and assess the tricks and real possibilities of the discipline and apply, from day one, everything you learn to your work.

A city by and for design
Barcelona is known for its passion for design (and for the bad sangria on the Rambla, but we'll talk about that another day). It is a city with a great diversity of nuances in gastronomy, culture and events, which is perfectly complemented with the master. Barcelona will inspire you and make your learning a complete experience.

“The MADD has been a demanding and continuous challenge with a very clear result: understanding, visualizing and narrating a changing world that dances to the sound of data. Through theoretical-practical classes taught by exceptional teachers, the MADD is an experience that marks and changes the way of perceiving reality." Jordi Farreras, MADD 20


Due to its particular transdisciplinary nature, the Master in Data Design is open to professionals and students from different educational backgrounds and experiences. It is mainly aimed at:

  • Graphic designers
  • Journalists and editors
  • Social scientists
  • Digital Product Designers
  • Architects and urban planners
  • ...

Knowledge or experience required
A bachelor's degree is not essential to take this master's degree; we value professional experience as much as college education. If you still have doubts about whether you would fit in or not, just go ahead, submit your request and we will resolve it on a case-by-case basis.

Number of students
Each year a maximum of 20 students are selected. Once the registration is open, attendees will be admitted as the pre-registrations become effective.


Marc Panero

Marc Panero

Director of the Master in Visual Design, Editorial, Data and Design and Beyond Packaging
Pau Garcia

Pau Garcia

Director of the Master's Degree in Data Design
José Manuel Pérez Paadin

José Manuel Pérez Paadin

Co-director of the Master's Degree in Data and Design

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