Master's Degree in Creative Direction and Communication

This Master in Creative Direction and Communication will allow you to learn the mechanisms and languages ​​of visual and audiovisual communication, enhance your own creative talent in each project and train as a specialist in creativity and new media advertising.

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This Master in Creative Direction and Communication will allow you to learn the mechanisms and languages ​​of visual and audiovisual communication, enhance your own creative talent in each project and train as a specialist in creativity and new media advertising.

Degree

Master's Degree in Creative Direction and Communication.
Awarded by UVic-UCC.

Direction

Marc Aliart
Bernard Arce 
Enric Jaulent

ECTS credits

60

Duration

September to July
February and february

Price

€10,000€
(+€450 registration fee)
Financing and grants

Language

Spanish

Access and admission requirements

Official university degree or equivalent in Graphic Design, Communication, Advertising, Fine Arts, etc.
More information

How can good strategic planning enhance creativity? In the Master's Degree in Creative Direction and Communication you will know the keys of persuasive communication, the brand strategy and the creative techniques needed to be a a specialist in advertising design.

The need to convince and sell in an increasingly global, competitive and visually noisy market requires new highly creative advertising proposals. In this context, the figures of the designer and the writer merge in the Creative Director, acquiring a decisive importance at the moment of generating persuasive and relevant messages for multiple audiences. Advertising design needs professionals who master the mechanisms and languages of visual communication and new media to achieve the objectives of companies and institutions, this generating organic conversations between brands and consumers. The advertising graphics, the spot, the branded content, the interactive advertising, the new media and the new narratives are persuasive and effective resources that the Creative Director has to specify, know and master.

The Master in Creative Direction and Communication has the purpose of transferring theoretical, methodological and practical knowledge, working the analytical capacity of the student and offering him/her the ideal tools and processes to develop his/her creative talent in each project, with the aim of training effective, critical and competitive advertising design specialists.

The importance of advertising design

In an era in which it seems that everything in advertising design has been invented, the new specialists in creativity and new media advertising face an important challenge focused on offering consumers and companies creative and innovative solutions that bring brands closer to everyday life.

Today, advertising continues to be one of the keys to the success of a company or organisation. This is why advertising design is an area where there is still a long way to go. The possibilities are endless... Although in different forms, advertising design has been a part of our lives practically since the beginning of mankind. It is therefore a profession with a past and a present, but with a promising future.


Studying Creative Direction in Barcelona

If you are a creative, analytical, critical and passionate about advertising design person, our Master in Creative Direction and Communication in Barcelona is the specialization you are looking for. Through our master, you will be able to acquire the creative tools to solve the needs of brands and advertisers in a holistic way. 

Our Master in Creative Management and Communication aims to transfer theoretical, methodological and practical knowledge, to train specialists in brand management and creative communication, capable of adapting to new trends and constant changes in the sector. 

If you are interested in this field but still do not know where to study creative management, you should know that Elisava is among the most recognized design schools nationally and internationally. We are backed by our years of experience and the quality of our educational system.

The main objectives of the Master's Degree in Creative Direction and Communication are:

  • Generate innovative ideas of a persuasive nature through creative methods addressed in the context of the course.
  • Explain creative methods and strategies for the development of integrated campaigns, both in traditional media and in new media.
  • Train professionals with the capacity for analysis and market vision, who contribute their creative aptitude as a differential factor in the public and private spheres.
  • Incorporate the bases of neurobiological and social communication to apply them in persuasive projects.
  • Incorporate strategic planning as a step to define the Proposition Value, transform it into a Creative Concept and
  • develop it into an Efficient Expression.
  • Learn the latest trends in comprehensive communication and marketing.
  • Integrate the knowledge acquired in a professional practice from a design perspective.
  • Develop advertising strategies that integrate the latest research criteria in user-centered design.
  • Identify the three semi-narrative levels of the canonical story and apply them in the world of persuasive communication.
  • Ability to add economic value to brands, through creativity and differentiation.
  • Ability to explore and analyze the market, meet its communication needs and solve them with creative skills.
  • Potential to propose and develop concepts for the creation of brand territories.
  • Ability to create transmedia communicative artifacts after analyzing and defining the needs, motivations and ideals of users.
  • Ability to elaborate reflective thoughts born from the project activity itself and defend them with criteria and conviction.
  • Ability to plan a comprehensive multi-channel strategic communication project, from the diagnosis to the final presentation.
  • Ability to analyze the environment, based on communication needs, determining which are the key elements, the groups of interest and the processes that intervene directly and indirectly in the scope of our action; in order to specify a value proposition.
  • Faculty to understand, assimilate and use the diversity of languages, media and channels in order to articulate comprehensive communication strategies capable of connecting customers with their users.
Marc Aliart
Marc Aliart foto web

Marc Aliart

Codirector of the Master’s Degree in Design and Audiovisual Creativity
Codirector of the Master’s Degree in Design and Art Direction
Codirector of the Master's Degree in Creative Direction and Communication
Ber Arce
Ber Arce Elisava

Ber Arce

Codirector of the Master's Degree in Design and Art Direction
Codirector of the Master's Degree in Creative Direction and Communication
Enric Jaulent
Enric Jaulent Elisava

Enric Jaulent

Codirector of the Postgraduate in Design and Communication Strategies

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