Master in Design and Management of User Experience (UX) and Digital Services

Take advantage of the potential of this master in web design to undertake, lead and design products - and web services, as well applications from a user experience-centered perspective.

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Take advantage of the potential of this master in web design to undertake, lead and design products - and web services, as well applications from a user experience-centered perspective.


Master's Degree in Design and Management of User Experience and Digital Services.
Awarded by UVic-UCC.


Ariel Guersenzvaig
Rosa Llop

Credits ECTS



September to July


(+€500 registration fee)
Financing and grants


Spanish, basic level of English

Admission requirements

Official university degree or equivalent in Design, Engineering, Communication, Advertising, etc. Knowledge of design software. A letter of motivation is required.
More information

The Master in Web Design and Internet Projects Management is designed to help you develop your skills in the main areas of user experience design, interaction design and interface design. Think of your favourite website or application; surely you like them because of the sounds they reproduce, or because they are easy to use, or because they are integrated in your daily tasks.

If you buy online, you value user-friendly platforms with great functionality, or intuitiveness and speed. In the case of reading newspapers or news, you will probably appreciate related information and a nice typography. We could go on, but maybe what you value is that they give you what you ask them when you need it. When everything works, you are often not fully aware of it since your energy is focused on choosing that product or flight you are looking for, in reading that article, or in watching that video to learn how to prepare a good paella.

The role of computer design in everyday life

That is user experience and, precisely, to design those experiences is what we teach at our Master in Web Design. Through a specialised teaching body in each of the thematic areas of the programme, a case study and the realization of a practical project on the basis of computer design, the student will obtain a multidisciplinary training. The programme has a clear focus on users, but without neglecting the business vision.

Our training proposal covers all the necessary aspects so that you acquire the skills and knowledge that allow you to carry out projects for products, services, computer design and innovative and effective digital applications. With this training the student will have a detailed vision of the entire process of creating an interactive project where the business vision, user experience (UX), technology and interface design, occupy the central place.

The Master in Web Design and Internet Projects Management offers the possibility to have internships in important companies in the sector (for example Everis, BeRepublic, Gamma UX, Optimyzet, Multiplica, Ogilvy, Everis, Gamma UX), but also in start-ups or companies from other areas. After completing this master, a significant number of former students have joined some of the leading companies in the sector in Spain and abroad. Many of the final master projects have also been awarded prestigious international awards, funding and scholarships.

Why to study a master in web and user experience design?

When new technologies are an important part of our daily lives, studying a master in web design and user experience becomes a clear choice for the present and the future. The fast insertion into the working world and the growing demand for professionals specialized in the computer design is, without any doubt, one of the most notable reasons to study web design. 

Just at time when digital platforms are part of our daily lives, computer design and user experience become key aspects in ensuring the success of any digital project. All this, without losing sight of the strategic vision of the business that makes the work of a web designer unique in each project developed, in addition to creative and strategic.

In an environment as volatile as the internet, the web designer keeps learning and evolving into new disciplines, developing the necessary tools to adapt to any situation and acquiring a strategic vision, as well as well-founded and prepared for change. 


Studying web design in Barcelona

Barcelona has become one of the leading cities in the world. Today, it represents the centre of an important economic and cultural activity and an ideal setting in which to specialize in the practice of design and web development. Studying web design in Barcelona will open the door to a prosperous and successful future. 

In Barcelona, important companies and start-ups in the sector coexist. They open their doors to students from all over the world every year to get to know the professional experience first-hand. From Elisava we believe in a training system based on the practice of real projects and, therefore, we collaborate with these companies. entities and reference organizations, by bringing our students closer to the reality that emerges from the sector.

A master in web design and user experience has clear goals:

  • Understanding the importance of the user experience as a discipline that gives meaning to the joint work of technology, design and interaction.
  • Providing the necessary interdisciplinary knowledge to carry out a design project of user experience in digital products.
  • Understanding interactive technologies to take advantage of their social and business potential in the design and development of digital products and services.
  • Directing and managing an interaction project based on agile methodologies.
  • Applying Design Thinking techniques and Trend Forecasting techniques and other innovation processes to conceptualize experiences with a clear value proposition.
  • Applying the main research and modelling techniques to design digital experiences centred on users.
  • Identifying and implementing usability principles to design intuitive, efficient and efficient services and applications.
  • Applying basic techniques of information architecture and visualization of processes for the organization of the flows of experience.
  • Proposing and implementing content strategies to develop persuasive copys, implement email marketing campaigns and manage social networks.
  • Creating user flows based on persuasion, optimization and follow-up techniques that convert users into customers.
  • Designing visual and interactive layer of an application from a global perspective, taking into account both the conventions and patterns of the ecosystem, and the advantages of system design.
  • Implementing measurement and interpreting the data in order to judge the behaviour and functionally of design. 
  • Applying new business models, encouraging entrepreneurial character of the medium and establishing new professional opportunities.
  • Understanding and applying the sociological and conceptual mechanisms of the Internet and digital technologies in the creation of products and services.
  • Knowing and applying the techniques of user experience (UX) and the interaction design for the modelling and architecture of services and applications.
  • Knowing and applying the principles of user interface design for the creation of visual systems and micro-interactions.
  • Applying the necessary interdisciplinary knowledge to design and prototype web services and applications as well as other digital products.
  • Knowing and applying user-centred design techniques to design products and services focused on their needs with the aim of offering efficient, effective and usable proposals.
  • Understanding and proposing new business models that promote the entrepreneurial nature of the environment and establish new professional opportunities.
  • Developing both content and measurement strategies that allow brand positioning and consolidate commercial conversion opportunities.
  • Knowing and applying methodologies for planning and managing agile projects.
  • Knowing the methodology of the design of interactive products, the stages that configure it and its iterative nature.
  • Being able to analyse the social context, identify opportunities and pose innovation challenges that foster digital transformation.
Dr. Ariel Guersenzvaig

Dr. Ariel Guersenzvaig

Director of the Master's Degree in Design and Management of User Experience and Digital Services
Rosa Llop

Rosa Llop

Co-director of the Master's Degree in Design and Management of User Experience and Digital Services