Master in Visual Design

An expanded view of graphic design. From concept to strategy and from management to experimentation in its expressions: visual and verbal identity, editorial, digital, typography, packaging, environmental and audiovisual graphics.

Request information

An expanded view of graphic design. From concept to strategy and from management to experimentation in its expressions: visual and verbal identity, editorial, digital, typography, packaging, environmental and audiovisual graphics.

Degree

Master’s Degree in Visual Design.
Awarded by UVic-UCC.

Direction

Marc Panero

ECTS Credits

60

Course length

September to July

Price

Feb. ed. €11.000
(+€450 registration fee)
Sep. ed €11.500
(+€500 registration fee)
Financing and grants

Languages

Two editions: Spanish and English

Access and admission requirements

Preferably, higher graduates in graphic design and professional profiles with proven experience. Efficiency and autonomy in the use of graphic design software. More information

We live in a world that continually poses challenges for us. Social, environmental, economic, cultural challenges… And we need to generate smart solutions that pose new futures. Graphic design is a discipline that is constantly changing and evolving, with the potential to affect all media: digital, print and environmental.

We need versatile graphic designers, critical of society. Let them wonder about their social responsibility as contemporary professionals. With the energy to tackle the challenges posed by ever-evolving new media. Graphic designers capable of developing disruptive concepts of visual communication and that look for answers to the problems of tomorrow.

Elisava's Visual Design Master is an advanced one-year program focused on the contemporary practice of graphic design. A course to find your own distinctive traits as a professional and to explore new visual languages.

This approach is carried out through the realization of a comprehensive project in which we put into practice all the traditional areas of graphic design: visual, editorial, digital, packaging, environmental graphics and audio-visual identity; as well as other essential disciplines: strategy, research, verbal identity, process design and facilitation, management, experimentation...

We want to work with restless, nonconformist students, determined to use design to influence society. That ask themselves questions, that question the role of graphic design and that are aware that this discipline can change social, environmental, economic and cultural contexts.

An expanded vision of design. The program's holistic approach contains all the requirements of current graphic design practice. A global training to develop your career in a wide range of formats, themes, platforms and scales.

Our process is collaborative. We have a great team of professors, active professionals, experts and guests, passionate about what they do and who enjoy sharing and generating synergies week after week. In addition, the experience is completed with other events, such as conferences, showcases and case studies, which allow you to connect with different fields of design.

Personal development and professional accompaniment. Who are you? What interests do you have? What do you want to do? To find your own voice, we will explore and search for new languages, formats and ways of working. We will learn to read and understand the professional reality.

We will continue to delve into typography, the backbone of graphic design, a powerful functional tool with a lot of expressive potential. We will continue learning typography from different perspectives, from the most traditional to that offered by new technologies.

The methodology of this program is designed to train versatile creative directors, capable of leading global projects in any area of ​​graphic design.

For this reason, this course is developed around the Master Project in which all the traditional areas of graphic design are considered together with new study disciplines, achieving a comprehensive and complete vision.

In short, the Visual Design Master brings together a practical perspective, professional and personal support, and a format closely connected to the professional world, with experts who will give us the keys to influence society with our work.

You, as a designer, what do you want to contribute to society? In today's complex and changing context, there are endless paths to explore. It's up to you. 

Our values

  • Critical thinking

What's happening in the world? The topics on which we work always have a direct link with current affairs. In the master, you will experience a fluid transition process between the academic and professional world, providing a critical vision of design that has a positive impact on society.

  • Teamwork

Graphic designers are used to working collectively, in multidisciplinary or specialized teams, large or small. We must learn to be in contact, share and connect with our colleagues, clients, suppliers and collaborators to work effectively and decisively.

  • Learning by doing

You will grow as a graphic designer in this 100% practical program, created from projects. The theory is important, nobody says otherwise, but the project that this master in graphic design focuses on will offer you a holistic vision.

  • Synergies between teacher and student

A great tandem. Prestigious international design experts will be your guides, mentors, companions. Throughout the course, you will have the constant support of professors and guests who will accompany you to get the most out of your projects, establishing a balance between reflection, planning and action.

Our passion? Graphic design. We are committed to open, flexible and multidisciplinary education and research, oriented to the professional world. 

1 Master Project

Each course is articulated from a current topic to explore and experience how graphic design can be a tool for change and transformation of society. We will work in pairs and each team will define its own brief. We will carry out a comprehensive graphic project, to seek versatility in the face of different needs, environments, processes and languages.

1.1 Research and context
The aim is for students to develop critical awareness as citizens and designers. We will reflect on the current economic and social model, in order to understand where it comes from and where it can go, focusing on the role that design should play. 

In addition to providing this theoretical background, students will learn how to develop a research plan that will help them tackle their final master's project.

1.2 Strategy and Verbal identity
A good designer is, first of all, a good thinker. Strategy is an essential tool for defining and delimiting the objectives and particularities of any design project, adding value to our work. Based on strategy, verbal identity allows us to give shape to our project with words through naming, concept, narrative, tone of voice and creation of all kinds of texts, a necessary complement to graphic identity.

1.3 Holistic project
Starting from the course topic and the brief that each pair of students has defined, we will develop a holistic design project. You will create an identity and a visual language by implementing the project in different areas: editorial, digital, packaging, motion graphics and environmental graphics. You will learn how to present the project in a concise, attractive and powerful way, so as to share it as best as possible.

1.4 Showcases and case studies
Meetings with local designers who, by sharing their experiences, allow us to identify current phenomena and learn new points of view, reflections and references that will broaden our knowledge of the graphic design practice.

1.5 Design Crit
Informal critical discussion sessions on the strengths and weaknesses of the Master Projects, with an invited professional and the Master's Director. The critique considers the work in relation to previously defined goals and objectives, and explores why decisions are made and how effective (or not) they are in the context of the project.

2 Fundamentals

You never know enough typography. We will continue to deepen the discipline that defines graphic design from various perspectives. Thinking about graphic design with a systemic view allows us to create solid, scalable, consistent and at the same time original solutions. Deepening and strengthening visual languages through art direction from a designer's point of view. Experimenting is an intrinsic part of design that we should never forget.

2.1 Typography
Typography helps us express ideas and information in an organised and understandable way. We explore different aspects of typography treatment in various applications, both in physical and digital media, without leaving aside technical aspects. We develop means of communication with the most essential element, typeface.

2.2 Graphics systems
Considering graphic design from a systemic point of view allows us to create solid, scalable, consistent and at the same time original solutions. In this course we will discuss the limits and scope of graphic systems and we will and identify their basic elements. We will also explore the advantages and possibilities of a systemic approach to design problems and develop a graphic system that puts what we have learned into practice.

2.3 Art Direction
The overwhelming amount of information we are exposed to on a daily basis requires an effort to differentiate and develop our own visual codes as a way to get the attention of a defined audience, through any type of media. Art direction is our tool for constructing visual codes, whether aesthetic and/or conceptual, in any communicative format that requires image to achieve the objective of a message.

2.4 Experimentation
Graphic design, as a practice of mass production which is dependent on a system that demands a lot of efficiency and effectiveness, often loses spaces to explore and exercise without having a clear objective. Despite the fact that many of these explorations lack a defined focus, they are extremely useful when it comes to differentiating oneself and defining the hallmark or identity of a designer.

2.5 Graphic workshop
Sessions to learn about some graphic techniques and discover the production possibilities in the school facilities.

3 Business

Graphic design isn't just about concept, shape, colour and typography. It is also a business: establishing human relationships, working as a team, looking for opportunities, making good presentations to clients, billing profitable projects... These issues are part of the day to day and must be mastered perfectly.

3.1 Principles of new teamwork
The days when a designer could work in solitude, without the need to collaborate with anyone else, are over. Today's industry requires us to work with clients, users and other profiles to complete our tasks successfully.
These collaborations do not happen by chance. We have to design our co-creation processes and establish frameworks that help us work more smoothly and efficiently.

3.2 Design management
Have I received a good brief? How do I organise my time and tasks? How much should I be paid for a project? How do I prepare a budget that contains all the work I am going to do? This subject will give us all the tools we need to manage a studio and/or work team, as well as help us understand how the design inherent processes work.

3.4 Professional projection
What kind of professional am I? What is missing for me to become who I want to be? Do I sometimes feel that I try to align projects with my values, emotions and beliefs? We will delve into who we want to be, how to develop our skills and what are the best ways to let the world know about our superpowers.

4 Workshops

The workshops allow us to complement and deepen other skills and disciplines of graphic design. They are five-day meetings with specialists and recognized professionals in which we will share experiences and synergies. They are usually scheduled from Monday to Friday.

4.1 Design potential
After having spent the first quarter thinking about the master project, defining the brief, elaborating the strategy and creating the verbal identity, in this workshop we will explore the design potential of each project.

4.2 Systemic type design
We live in a (new) golden age of systemic type design. New technologies and user-friendly software have evened the playing field and given us the opportunity to experiment with new ideas.
The world of display fonts has witnessed many new impulses: typefaces have become more flexible, variable and kinetic than ever before.

4.3 Experience
Research, experimentation and observation are essential to foster talent. With this in mind, we invite you to share and learn for a week with a leading figure in the international design scene, who has developed a distinctive and recognisable visual language.

4.4 Collaboration
The graphic design profession flourishes thanks to collaboration with other areas. We will conduct a workshop with another Elisava master's programme, under the guidance of guest instructors, to explore and stimulate students' interdisciplinary skills.

4.5 Degree Show

The last workshop of this master's degree is about showing the public through different formats what we have experienced during the course. We will deal with a real and complete exhibition and publishing project, an intense process in a very tight time frame that culminates in the Degree Show.

5 Events

Listening is learning. Especially when professionals, emerging or established, share their life experience through their professional career. Inspiration should find you working, but also listening.

5.1 International conferences
We invite prestigious international designers to hold conferences that help us learn first-hand about experiences, projects and case studies from different graphic design areas.

5.2 Master's Talks
We organise talks with leading creators from different fields, which allows us to share experiences, observe design phenomena and gain new perspectives, reflections and references that enrich our interdisciplinary perspective on design.

Given our interest in constantly improving the programme and the professional reality of our teachers, we reserve the right to modify the content and teaching staff of the master's degree.

Having reference guides is always important on any trip or adventure. You will work with international professional experts, who will help you get the most out of the master.

Teaching staff 2022-2023

Tutors

  • David Galar, Thru Motion
  • Roseta Mus Pons, Roseta y Oihana
  • Javier Pereda, Esiete
  • Pol Pérez, Studiopol
  • Xavier Roca, Run Design

Teachers

  • Mark Bohle, Studio Mark Bohle
  • Sílvia Escursell
  • Toni Llàcer
  • Alejandro Masferrer, Triggers
  • Damián 'Mich' Micenmacher
  • Paadín
  • Pablo Salas
  • Laura Santarelli
  • Malva Sawada
  • Simón Sepúlveda
  • Marc Torrell, Usted

Guest lecturers

  • Guido de Boer, High on Type
  • Vincent de Boer, High on Type
  • Thierry Brunfaut, Base Design
  • Cyrus Highsmith, Occupant Fonts
  • Martin Lorenz, TwoPoints.net

Contributors

  • Anna Berbiela, Pràctica
  • Albert Folch, Folch Studio
  • Pablo Juncadella, Mucho
  • Pau Garcia, Domestic Data Streamers
  • Ricard Sunyol, Codea
  • Explore all disciplines

How can you change the world through graphic design? Find your career path independently. After your university studies in graphic design, the Visual Design Master will allow you to expand your knowledge in order to find your own path.

  • Discover your potential

This is the moment when you start your own adventure. In which you choose your future. We offer you the tools and the appropriate experience to research, design, direct and lead the creative process.

  • Create a portfolio

The projects that you will carry out throughout the course will become your best portfolio. Throughout the master, you will carry out practical work that will allow you to create a complete, powerful and multidisciplinary portfolio.

  • A unique experience

You will have the opportunity to participate in countless projects, workshops, showcases, case studies, conferences, tutorials... together with a wide variety of professors and international guests.

  • A city that breathes design

Barcelona breathes design, culture, gastronomy and events of all kinds. Barcelona is a city with great opportunities, innovative, open, cosmopolitan. A city of futures. Enjoy your time in Elisava and the vibrant life in Barcelona!

  • A multicultural environment

You will work with students from all over the world and you will share with all of them points of view, illusions, cultures, new ideas and a thousand opportunities in an exciting cultural atmosphere.

“An experience that allowed me to rediscover the role of a designer in today's world. A learning that came from the incredible teachers, to the experiences with the people next to me: my classmates”. Nicolás Cevallos, MDV 20

Who it is aimed at

Preferably graduates in graphic design and professional profiles with accredited experience. Exceptionally, according to their portfolio and trajectory, graduates in communication, fine arts and advertising will be accepted. Candidates must be efficient and autonomous in the use of graphic design software.

Entry and admission requirements

Preferably, higher graduates in graphic design and professional profiles with accredited experience. Exceptionally, according to their portfolio and trajectory, graduates in communication, fine arts, advertising, etc. will be accepted. Candidates must be efficient and autonomous in the use of graphic design software.

Course duration

400 hours

Schedule

Monday, Tuesday and Wednesday, from 5 pm to 9.15 pm.
Workshops from Monday to Friday.

*Exceptionally and for academic reasons, some sessions may be scheduled outside these hours.

Editions and languages

There are two editions of each course, one in Spanish (MDV / Master Visual Design) and one in English (MVD / Master Visual Design).
In both editions most of the workshops, showcases, case studies and conferences are in English.

Number of students

Maximum 20 students in each edition. Candidates are selected as pre-registrations are made until the maximum number is reached. 

Team

Thais Caballero, Coordinator
Marc Panero, Director

Marc Panero
marc_panero

Marc Panero

Director of the Master in Visual Design, Editorial, Data Design and Beyond Packaging