Master Beyond Packaging

A forward-thinking Master Beyond Packaging that wants to shake up the status quo of packaging. We need to consume less, and we need to consume better; we need to change the game. Therefore, we urgently need to redefine our consumption habits and, most certainly, packaging too. This master programme envisions giving tools to designers to create a better and more environmental future through design, research, technology and materials. 

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A forward-thinking Master Beyond Packaging that wants to shake up the status quo of packaging. We need to consume less, and we need to consume better; we need to change the game. Therefore, we urgently need to redefine our consumption habits and, most certainly, packaging too. This master programme envisions giving tools to designers to create a better and more environmental future through design, research, technology and materials. 

Degree

Master’s Degree Beyond Packaging 
Awarded by UVic-UCC.

Direction

Marc Panero 

Language

English

ECTS credits

60

Duration

September to July

Price

€12.500
(+€450 registration fee) 
Financing and grants

Access and admission requirements

Design graduates and professionals with experience. It is not essential to have a bachelor's degree to take this master’s degree; we value professional experience as much as college education.
More information

 

We are calling graphic designers, product designers, industrial designers, engineers and creatives that want to rethink how product packaging design should be according to what the planet needs now with our Master Beyond Packaging.

We believe in looking at packaging from a disruptive point of view to shape the innovations of tomorrow. That is why, in our Master Beyond Packaging, we will focus on unconventional ideas to thrive in a very conventional environment, as the market usually is. We will encourage exploration and discovery to create new opportunities. We will look for the unexpected from the beaten tracks to change the status quo.

Study a master in packaging design in Barcelona

If you are thinking about studying a master in packaging in Spain but you still don't know which city to choose, you have to know that Barcelona represents a unique scenario to study a master in packaging design and to become specialised in packaging design.

Barcelona is the cradle of design and an international referent. Attracted by the latest trends and the complete ecosystem that is developed in the city, designers and creatives around the world have stablished their place of business here. Creativity, transversality and the open spirit can be breathed in every corner of the city. For these reasons, it is the perfect city to study the Master Beyond Packaging.

We want you to develop critical awareness as designers and citizens to create new possibilities and opportunities around packaging design.

We are going to reflect on our current economic and social models and understand where do consumer trends come from and where they may or should go:

  • Is sustainability enough to face the current environmental and social crisis?To what extent can design help revert the negative consequences of consumer society, to which it has contributed? 
  • What role could design play in a post-economical-growth society?  

We want to work with imaginative, nonconformist students ready to use design as a means for change: 

  • Proposing new business models.
  • Using and coming up with new materials.
  • Questioning the system and inventing new ones. 
  • Creating new products. 
  • Designing new realities. 

Redefining packaging to create a beneficial impact on society. 

  • Understanding packaging as a sociological matter.
  • Understanding packaging as a political matter.
  • Understanding packaging as an environmental matter. 
  • Understanding packaging is a research matter. 
  • Understanding packaging is a design matter. 


An interdisciplinary vision of design 

The programme will approach packaging from a comprehensive understanding and favour the overlap and convergence of disciplines around it.

Collaborative process 

Meet our team of professors, professionals, experts, and guests passionate about what they do and love sharing and generating conversations. You will attend and experiment in their workshops, lectures, showcases and case studies.

Challenges, Projects, Workshops, Perspectives and Capsules  


Challenges 

Our students will develop thought-provoking concepts that defy the packaging industry with the guide of outstanding design professionals from different fields.

They will be encouraged to look for game-changing ideas that challenge the status quo. 

  • Disruptive packaging design.
  • Ephemeral packaging design.
  • Hybrid product/packaging.
  • Local packaging design.

Projects 

Students will work hands-on under the guidance of professional experts to translate new ideas and disrupt the established categories in the world of packaging.

They will tackle projects from a fresh perspective putting people (not the market) at the centre, creating new meaningful relationships between citizens and products, and building new paradigms around waste through packaging studies:

  • Sensorial packaging.
  • Emotional packaging.
  • Redefining luxury packaging. 
  • Ways of seeing packaging. 
  • Enhanced packaging. 

Workshops 

Live practical learning experiences to question and expand the discipline with specialists and renowned professionals.  

  • Ready-made packaging.
  • Performance packaging.
  • Edible Packaging.

Perspectives 

We will aim to guide students towards building projects and challenges on solid ground.  

Theoretical classes will be the starting point to shape opinions, standpoints and choices for the foundations of the ideas that will change the world (of packaging).

  • Understanding (de)growth.
  • Sustainability, materials and innovation.
  • Materials for packaging.
  • Industry 4.0.
  • Designing from the self.

Guests & knowledge capsules 

A series of short presentations focused on a diverse range of subjects and topics related to the world of packaging, and its surroundings will expand the students’ vision of design and enable unexpected connections.

Director:

Marc Panero
Director of the Master in Visual Design, Master in Editorial Design, Master in Data and Design and Master Beyond Packaging. 
 

Professors:

  • Raimon Benach, Art Director (Ladyssenyadora). 
  • Jordi Roca, Founder (Ladyssenyadora). 
  • Montse Raventós, Co-Founder (Ladyssenyadora). 
  • Andreu Carulla, Founder (Andreu Carulla Studio), Director (ACID Studio), Creative Director (El Celler de Can Roca, Isist Atelier and Calma). 
  • Gerard Calm, CEO and Art Director (Zoo Studio).  
  • Curro Claret, Founder (Studio Curro Claret). 
  • Luis Eslava, Founder (Luis Eslava Studio) and Coordinator of the Product Area of the Undergraduate Degree in Design at Elisava. 
  • Clara Guasch, Director (Girbau Lab) and professor of the Master in Design through New Materials at Elisava. 
  • Borja Martínez, Founder and Creative Director (Losiento Studio). 
  • Cristina Noguer, Founder (IdeationLab) and member (Existe Agency). 
  • Ingrid Picanyol, Founder and Creative Director (Ingrid Picanyol Studio). 
  • Joan Planas, Co-Founder (Domestic Data Streamers). 
  • Xavier Roca, Creative Director (Run Design). 
  • Xavier Tutó, Co-founder and Project Designer (Growthobjects). 
  • Ana Maria del Corral, Professor of the Undergraduate Degree in Industrial Design Engineering at Elisava. 
  • Silvia Escursell, Freelance Graphic Designer and Professor of the Undergraduate Degree in Design at Elisava. 
  • Toni Llàcer, Research Consultant (Domestic Data Streamers and FabLab) and Professor at Elisava. 

Find out the rest of the Masters Beyond.