Marta Aniceto, student of the Master Beyond Branding, finalist at the ADCV Awards with the project ‘El color no existe’

Marta Aniceto, student of the Master Beyond Branding, has been selected as a finalist at the ADCV Awards (Association of Designers of the Valencian Community) with her experimental editorial project El color no existe.

The project begins with a critical question: why design continues to treat colour as if it were a universal truth. From this reflection, it explores colour as a subjective experience shaped by perception, biology, culture and emotion, challenging normative chromatic systems and the idea of a standard visual gaze.

The proposal takes the form of an editorial publication conceived as a tool for creatives, designers and companies, aiming to raise awareness of perceptual diversity and promote a design approach based on visual empathy rather than the norm.

The work is structured in two volumes. The first is a visual book composed of 22 chapters, each dedicated to a different way of seeing (including visual conditions, anomalies and perceptual variations). Each chapter contains 25 pages that progressively evolve from 0 to 100%, showing the transformation of perception up to its maximum alteration. Each page represents a different gaze.

The second volume complements the work with the theoretical research underpinning the project, completing a proposal that combines visual experimentation and conceptual reflection.

With this recognition, Marta Aniceto’s project highlights the role of editorial design as a tool for critical research and the exploration of new forms of visual representation.