April to July 2019
Barcelona (ELISAVA, Materfad, SPECS) / Empordà (elBullifoundation. Cala Montjoi, Ceramic School La Bisbal).
Wednesday, Thursday and Friday from 6pm to 9pm / 3 1-week stages (full-time) / Online personal work.
19,575 € (plus 400 € registration fee).
Who can enroll?
Professionals of any field wishing to push their practice further through developing their creative thinking.
CV + Portfolio + Motivation letter + ID / Passport.
Selection of candidates
Februrary 25th 2019
The Master in Creative Process by ELISAVA Barcelona School of Design and Engineering and elBulliFoundation is a programme that will allow you to learn and acquire creative thinking skills to transform and future-proof your professional practice. This program, based in creativity and innovation, provides a guarantee of both academic quality and scientific depth, and your creative transformation is assured by a series of immersive, unique creative experiences with leading edge multidisciplinary professionals. A personalised learning journey about creative thinking process guided by a privileged global network of multidisciplinary mentors and experts, and the opportunity to apply your newly acquired creative thinking skills on your own professional challenge.
The world of today is one of permanent revolution. From the latest developments in technology to complex changes in society and economy, exponential advances and rapid shifts have defined the last years. Professionals of today need to prepare themselves with new skills that help them understand high uncertainty environments and change. Creativity skills have long been known to help face such challenges. But how to master the creative process?
Creativity as long been regarded somehow as a “talent”: an innate sensitivity you’re either born with it or you’re not. But here in ELISAVA and elBulli Foundation we believe creativity is also a skill, and as any skill, it can be learned and nurtured by anyone. With this programme we aim to put in use our knowledge in creativity, acquired through a long-term research project in collaboration with Ferran Adrià and elBulli, to help you grow your potential so you become the new professional you.
Discover a unique research-backed approach to learning creativity designed to advance your professional practice.
Having as a starting point the “Decoding” research project - a collaboration between Elisava Research and elBulliFoundation - ELISAVA has developed a series of methodologies destined to decipher and teach creativity. Backed by a series of tools and methodologies, you will learn the skills and method that will support you in innovating within your professional field.
Go through a series of once-in-a-lifetime experiences in our innovation hubs in Barcelona and l'Empordà.
From cooking at elBulli with Ferrán Adrià to discover the latest advances on neurobotics at SPECS, your learning journey will be supported by a series of unique creative experiences in top-level innovation hubs, where you will be able to experiment with the creative process in a natural, off-office setting.
Navigate through a leading edge network of top professionals who will coach you in your learning journey.
Throughout the programme you will have a full-time network of mentors, composed of experts on creative process knowledge from ELISAVA Research and elBulliFoundation, whose role is to accompany you through your learning journey, ensure progress and survey your evolution.
Kick-start the new professional you by applying your creative skills into a professional challenge of your own.
At the end of the programme you will be able to apply your newly acquired skills into a professional challenge of your choice. ELISAVA will guide you to ensure the impact of your idea and will assist you into how to make it happen once the programme is finished.
At the end of the programme you'll have the skills to:
- Identify and understand creative systems.
- Analyze with quantitative and qualitative criteria any creative and innovative process.
- Manage and enhance creative processes and systems.
- Apply creative and design-based tools and methodologies.
- Create and develop innovative and disruptive projects, services and products.
- Manage innovation in companies, institutions and entrepreneurships.
- Lead creative processes in complex teams, hand in hand with business, technology, marketing, production, HR and other managing departments.
Barcelona School of Design & Engineering. Settle your knowledge by experimenting a learning environment
of excellence through design.
Innovation lab. Set the zero degree for your creative journey by
experiencing first-hand life at the lab of Ferran Adrià.
Materials Centre. Break the physical boundaries of innovation by exploring the latest material advancements.
Cognitive Technology Research Center. Untangle the processes behind the intellect by diving into the mysteries of artificial intelligence.
Workshop and community living space. Explore new ways of thinking by getting involved in a co-living, hands-on experience with the craftsmen network.
Structure and methodologies
El MPC está basado en la comprensión de Elisava y elBulliLAB del proceso creativo y se estructura en 3 módulos de aprendizaje, 3 etapas y un proyecto principal:
Module 1: Decoding Creative Process
This module is based on understanding the whole spectrum of personal, environmental and systemic issues related to creative process
Module 2: Creativity in Action
Focused on exercising in different contexts, with a wide range of methodologies and in collaboration with several teams
Module 3: Creative Tools
This part will address the deployment and evaluation of all the previous knowledge and competences in search of a highly impactful, transformative and communicative final project.
The stages build a net of issues and criteria to be understood and considered in Creative Process. They also provide experiences to develop fundamental skills and outcomes related to project, management and innovation. The tutors and mentors will gradually connect with the student the outcomes of these stages to the final project.
The programme will run under different learning methodologies:
- Virtual learning support platform.
- Talks - workshops by appointed experts and tutors. Intimate dialogues. Creativity through different perspectives.
- Creative experiences. Reveal new realities and knowledge on diverse contexts, goals and outcomes.
- Mentoring and Tutoring.
- Master project.
Estimated dedication will be:
- 120 hours online distributed along the program
- 120 contact hours on Wednesday, Thursday and Friday, from 6.00 pm to 9.00 pm
- 160 hours for 1-week full-time Stages.
Discover inspiring insights from renowned local and global influencers from different disciplines and get to know their approaches to creativity in a relaxed, intimate setting, away from aseptic conference formats.
- Ferran Adrià
Chef. Founder of elBulliLab.
- Toni Segarra
Founder and Creative Director of SCPF advertising agency.
- Luki Huber
Product Designer and creator of the Manual Thinking methodology.
- Paul Verschure
Professor ICREA at IBEC and expert in Cognitive Science, Robotics and AI, director of the SPECS laboratory.
- Ezio Manzini
Founder of Desis Network.
- Libby Garrett
Design Futurist & Educator.
Boost your skills through a dedicated team of professional mentors and project tutors who will accompany you through your learning process and development.
- Albert Fuster
Academic Director of ELISAVA.
- Ariel Guersenzvaig
Senior Lecturer & Researcher at ELISAVA.
- Laura Clèries
Researcher at ELISAVA.
- Oscar Tomico
Interaction designer and researcher.
- Danae Esparza
Researcher and PhD in Public Space and Urban Regeneration.
- Pau García
Co-founder of Domestic Data Streamer.
- Martí Sánchez
Director CSIM, Master in Cognitive Systems and Interactive Media, UPF.
- Sander Wassink
Designer & Artist, Co-founder of Sectie C Eindhoven.
- Anna Mura
Researcher at SPECS, IBEC, with expertise in Neuroscience, Behaviour & Creativity.
- Xavi Mora