Degree awarded by ELISAVA, Barcelona School of Design and Engineering.
Who can enroll?
Directors and heads of area and intermediate managers in general, management personnel of the Public Administration and SME managers.
Blended format, with online content base and online monitoring and intensive sessions in person twice per module.
1st Edition 2019
Module 1: October 7
Module 2: January 13
Module 3: April 14 of
6 classroom weeks with classes on Wednesdays, Thursdays and Fridays from 5pm to 9pm (2 per module). The rest of the weeks, the work will be done online.
10,500€ the whole programme.
3,650€ per module. You'll have to individually enrol each module.
Why design as a management tool? Why a programme of this type focused on design as management?
Design and applied arts use processes, tools and management formats adapted to understand consumers, users and citizens as a multitude of niche segments. In this way, the tools of perception, communication, and analysis are used to facilitate the understanding of the tactile and personal perception factors for the creation and management of the processes necessary to innovate, improve and implement functional processes within companies and of public administrations: use the base elements as generators of value.
Aimed at directors and heads of area and intermediate managers in general, Public Administration management staff SMEs managers, the programme offers three modules in which the participant will be able, to develop a personal project to be able to apply the knowledge and the tools in a project of interest to your organisation or a personal strategic development project.
- Applying innovation and process structures of the creative industries [architecture, engineering in industrial design, industrial design, and service design].
- Increasing the capture capacities of managers and area managers through the observation capabilities of the creative industries.
- Structuring formal and informal information processes that allow the management of internal processes and the generation of value.
- Structuring value capture processes through materiality and perception of the end user and the chain of customers.
- Incorporating the techniques of value analysis of the creative industries in the development of economic activities.
- Structuring the techniques of perception development in economic activities and in the development of services.
- Facilitating the entry of innovative technical elements as an integral part in the product development and design concept.
- Incorporating the vision of the creative industries in innovation factors, especially in bottom-up innovation and open innovation.
- Structuring the development capabilities and the monitoring and applicability of innovation within all strata of the activity or business.
- Vertebrating the vision of the necessary value of the demand that synchronises the value proposal of an activity with its resources and the capacity of absorption and resources of such activity.
- Establishing communication channels so that the design and management elements of the creative industries facilitate interdepartmental communication.
- Characterizing internal and external information exchange processes and understand the elements of it as a service design.
- Structuring the tactility of the response of communication channels.
- Generating value capture processes through design in business activities.
- Structuring a line of design action in business activities.
- Structuring the problem solving strategy through design in the development of internal activities.
- Vertebrating and amplifying the capabilities of integral design management as a gravitational axis of the activities.
The design is used not only for the generation of products, but also to consolidate, improve and increase the efficiency of the entire distribution chain needed by the products. Remember that Ikea's concept of logistics excellence proceeds, from the beginning, in simplifying and maximizing the packaging of its products. (See details in the downloadable programme)
The design is used not only for the generation of products, but also to consolidate, improve and increase the efficiency of the entire distribution chain needed by the products. Remember that Ikea's concept of logistics excellence proceeds, from the beginning, in simplifying and maximizing the packaging of its products.
Urban planning and Service Design are used, as a known case, in the management of new mobility services and in the development of new forms of service in the distribution of goods, as well as in the creation and management of user communities, based mainly on in the perception of property versus the perception of service that transport has.
Barcelona City Council, Commerce
Cross-use of urbanism, interaction and flows of use in the city to generate and develop strategies and models of occupation and innovative activity in spaces without commercial use.
City Council of Beasain
Programme to promote and create the first model of "city as a service", in order to revitalise existing developments and get the citizens to participate and become a better user of internal transit systems.
Democratic regeneration: after the great crisis of 2007, Iceland has used systems and design processes to regenerate democracy and democratic systems in the country, especially in the capacity for citizen intervention and transparency of decisions.
TFL Transport for London
The London transport system uses design management techniques to generate new problem-solving strategies, mainly linked to congestion, such as the use of building sites as centres for the distribution of goods.
Inditex uses perception management to streamline distribution and adjust the number and volume of stock, so you can bring your production closer to your customer tastes in the most efficient way. This management of the perception, carried out in the store through series of tests and development series, means that they are using systems based on tactility and the immediate response of multiple market spaces to be able to generate new products and be able to select trends throughout the vertical of products and services.
Architect and urban planner for UPV-EHU. He holds a Master's Degree in Product Design and Development from Pompeu Fabra University - Elisava and a PDD in Management and Development from IESE. He is an associate professor of MA in Innovation Management at UAL Central Saint Martins.