Elisava students collaborate with Adidas MakerLab for their Final Degree Projects
For the third year in a row, Elisava Undergraduate Degrees students have completed their Final Degree Projects in collaboration with Adidas MakerLab, the platform for the creation of the renowned sports firm Adidas. The projects are part of the Elisava x Adidas MakerLab programme The Human Upgrade Movement, a synergistic space between the university and the brand.
Tutored by Elisava teachers and members of the Adidas team, the projects have been designed from different angles and with great creative freedom by the students. From the manufacture of wearables to the creation of innovative garments and accessories. All with the aim of creating new projects that improve the well-being of people by exploring the possibilities of the local economy, fast prototyping and digitally assisted manufacturing. Elisava’s tutors, who are also the promoters of the project, have been Saúl Baeza, Oscar Tomico and Lluís Sallés.
Here are some of these projects:
Beyond Boundaries, by Simultanoeous Studies programme (double Degree in Design and Degree in Industrial Design Engineering) student Laia Moras, is a self-production kit of skin patches that help overcome a gestational loss. Designed to act as emotional releases, they help to materialize the various stages of the grieving process resulting from a miscarriage. The project proposes a more emotional way to heal the loss, following a DIY nature (each user creates his own) to achieve a process as personal as possible and with a compostable cycle that allows patients to close stages.
Chrome Domes, by Degree in Design (Graphic Design) student David Quintanilla, is a speculative project that revalues baldness by proposing new uses in a high-quality graphic magazine where you can find articles, ads, and mini-games. Some of the proposals include mirrored glasses to see the hairless head, suction cups to hang the house keys or even the bald head as an advertising space. The project questions the current beauty standards and proposes new experiments to give visibility to baldness in an innovative way, moving away from taboo and negativity.
Copies: Degeneration and Integration, by Degree in Design (Graphic Design) student Daniel Verano, seeks to explore new identities through the concept of copy. Based on the design of two self-concluding pieces, the project aims to experiment with self-representation in the post-modern era, reinterpreting copy from a positive perspective and considering it a tool for constructing individual identity.
Bàcora, by Degree in Design (Product Design) student Tània Bonilla, is the result of the design and creation of a piece of sportswear that meets the particular needs of its user during the exercise days. Based on the idea that each body regulates body temperature differently, its goal is to facilitate thermal balance through an auxetic tissue that adjusts to the moving body.
BEAMS: Nostalgic sceneries through the senses, by student Aina Martí Segovia, is a multisensory project that invites us to question how we experience nostalgia individually. The project appeals to the individuality of its user because, based on a specific memory, five different pieces materialize and attract each of the five senses. Thus, BEAMS acts as a device that materially encapsulates a personal memory, helping the user to reconnect with lived experiences.
The Ultimate Branded Fashion Identity, by student Daniel Vidal, explores the symbolic role played by brands in the construction of one’s own identity through fashion. Decoding and classifying the conscious and unconscious relationships established between consumer, product and brand in the fashion apparel market is the main objective of this work.