Elisava Madrid, the first university in Spain which trains entrepreneurs in the field of the creative industries

Elisava Madrid will become a reality next autumn. The initiative is the first university in Spain focused exclusively on training entrepreneurs in the field of creative industries. In addition, Elisava Madrid proposes a new pedagogical model that will offer education in an educational field that has been unexplored until now in our country, where design and creativity converge with business.

The project aims to respond to the latent demand for professionals in the field of the creative economy by companies and consultancies. In this sense, recent reports have highlighted the importance of creative thinking for the functioning and productivity of the business sector and its transformative and competitive role.

 

A sector with 8 million new jobs by 2030

Some relevant data from these studies highlight the 200% higher performance of companies that invest in design compared to those that do not (Design Council of the United Kingdom) and the fact that more than 70% of the companies surveyed in the Spain Design Index recognise “design as a strategic element in the business”. In fact, the creative economy is expected to generate 8 million new jobs by 2030 in nine major economies around the world, including Spain, according to a report by the consultancy firm Deloitte.

The new university will be based at Acid House Madrid, a creative centre that will open its doors in spring in the Legazpi neighbourhood, just a few metres from the Matadero Contemporary Creation Centre. The first Elisava Madrid courses, limited to 20 places each, are already open for enrolment and will begin in October. In Spanish and English and in face-to-face and semi-face format, the master’s degrees with which they will begin will be Beyond Branding, Research for Design and Innovation, Strategic Design and Creativity and Design Leadership.

 

Pioneering educational model

This new educational model will have profiles such as Christer Windeløv-Lidzélius, former director of Kaospilot, a Danish university pioneer in the world in pedagogical reinvention, who will co-direct several of Elisava Madrid’s educational programmes. The faculty will be led by Edgar González, an educator and architect with more than 25 years of experience working at the intersection of design, technology, city and innovation at universities such as IE University and IE Business School.

Some of the references of this new educational model, which is about to arrive in Madrid, are internationally pioneering universities in pedagogical reinvention, such as the aforementioned Kaospilot in Denmark; Hyper Island in Sweden; or Minerva in San Francisco.