Elisava Madrid proposes a new disruptive educational model addressing corporate challenges with innovative solutions

Madrid will host the first university in Spain focused exclusively on training entrepreneurs in the field of creative industries. It will be next October when Elisava Madrid opens its doors, a project promoted by Elisava together with Acid House Madrid and which will start, for now, with a range of four master’s degrees: Beyond Branding, Research for Design and Innovation, Strategic Design and Creativity and Design Leadership.

Elisava Madrid, directed by Edgar González, educator and architect with more than 25 years of experience working at the intersection of design, technology, city and innovation and in universities such as IE University and IE Business School, proposes a pioneering pedagogical model that integrates design, creativity and business, and which already works successfully in leading universities in Denmark, Sweden and the United States.

“Elisava Madrid proposes a new disruptive educational model addressing corporate challenges with innovative solutions” Edgar González (Elisava Madrid)

“This is a new and groundbreaking educational model that tackles contemporary challenges within corporations and develops innovative solutions for them”, explain Edgar González. “In order to achieve this, the principles of design thinking are used, as well as creative methodologies, tools, and processes, applying them within a business context to create effective, human-centered strategies”.

“We are landing in Madrid with a new pedagogical model, fully focused on training entrepreneurs in creative industries” Santiago Albert (Elisava)

The new pedagogical program, aimed at divergent profiles, is inspired by Elisava’s experience in Executive Master’s programs in Barcelona, as Santiago Albert, Director of Masters and Postgraduates at the school states: “we have a long history in executive courses, which have been successfully developed at our headquarters in Barcelona, and whose objective has been to train professionals capable of driving change and innovation in corporations. As a result of this experience, we are now landing in Madrid with a new pedagogical model, fully focused on training entrepreneurs in creative industries through design thinking and creativity.”

“The new university positions situates Madrid as the epicenter of the Spanish-speaking creative economy” Albert Folch (Acid House)

For his part, Albert Folch, a designer with 20 years’ experience, director of the creative agency Folch and co-founder of Acid House, sets the horizons of the initiative even further ahead: “we believe that the model we are establishing together with Elisava can be scalable to many other cities in Spain, as well as in Latin America, generating not only a new educational model but a whole creative ecosystem much needed for certain technological and business environments.” He concludes: “The opening of the new university positions situates Madrid as the new epicenter of the Spanish-speaking creative economy.”