Duration // Timetable
July, 18 to 22 2022 (25 hours)
From 9 a.m. to 14:15 p.m.
Introductory – Intermediate
Dates may be modified and courses may be canceled depending on the evolution of the pandemic.
We live in a world that is increasingly surrounded by media – the news, the content we share with our loved ones, advertising… they all take place in a mostly digital environment, that's an undeniable fact. In this context, it's not uncommon to hear that the printed publication is slowly disappearing, and that its lack of immediacy and its use of material resources have made it obsolete.
On the contrary, the printed publication continues to be of absolute relevance. The advent of digital media has forced us to question which contents should exist as physical objects, and which should be published online – the distribution side of the editorial process consists in assigning an appropriate space to contents of wildly varied nature. The Internet's immediacy and its plethora of channels (social media, online news and magazines, websites…) force the lifespan and relevance of content to be very limited, whereas the printed publication is reserved to content that can make the most out of its physical qualities: permanence, independence from energy sources and the added expresiveness of all things material. The Internet is the perfect space to share data and up-to-the-minute information. The printed publication? It's the place where stories are told.
During the workshop, participants will engage in an editorial project. They'll create a printed publication by using the school's resources as well as their own, making the most out of the many print and production techniques, and experimenting in design and storytelling throughout the process. The project will push them to test their storytelling and design skills, delving into the creation of all-encompassing concepts that can be applied to typography, layout and art direction – with a strong emphasis on printed production, the economy of means, and experimentation.
- To increase the participants' awareness and sensitivity towards editing, an activity that can be applied to any design project.
- To exercise the participants' originality when it comes to telling stories.
- To reassess the printed medium for its specific attributes.
- To learn about the qualities of materials and printing techniques, and how to make the most out of them.
- To acquire the resources and strategies of editorial design.
Pol Pérez is a graphic designer who graduates from Elisava in 2010. He works for different design companies in Barcelona (Folch Studio, *S,C,P,F…, Bendita Gloria, Avanti Avanti, among others) until he sets up Affaire, in 2015, with Josep Román. After a transition year working for the Dutch agency …,staat (Amsterdam), he returns to Barcelona and starts up a new chapter as Studiopol (2020). He combines his design work with teaching at Elisava, where he’s supervised editorial and visual identity projects in the Masters’ degrees in Editorial Design, Visual Identity, and Photography.