Editorial Design

Experimental publication workshop
 

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Experimental publication workshop
 

Direction

Pol Pérez

Duration // Timetable

July, 19 to 23 2021 (25h)
From 4 p.m. to 9:15 p.m.

Language

Spanish

Level

Introductory – Intermediate

Price

520 €

Note

Dates may be modified and courses may be canceled depending on the evolution of the pandemic.

We live in a world that is increasingly surrounded by media –the news, the content we share with our loved ones, advertising… they all take place in a mostly digital environment, that's an undeniable fact. In this context, it's not uncommon to hear that printed publications have fallen out of use, and that their lack of immediacy and use of material resources have made them obsolete.

Contrary to this statement, physical publications continue to be of absolute relevance. The abundance of digital media has forced us to ask ourselves which contents belong in print, and which should be published online –as a result, part of the process of editing and publishing is to optimize the available resources in order to find the appropriate space for each type of content. Nowadays, the printed publication is employed in cases where the content can benefit from its inherent qualities: permanence, independence from energy sources, and materiality –with all its peculiarities. The net is the perfect space to share data and provide up-to-the-minute information. The printed publication? It's the place where stories are told at their best.

During the workshop, participants will engage in an editorial project. They'll create a printed publication by using the resources they have at hand, optimizing and making the most out of them. The project will push them to test their storytelling and design skills, delving into the creation of all-encompassing concepts that can be applied to typography, layout and art direction –with a strong emphasis on printed production and economy of means.

  • To increase the participants' awareness and sensitivity towards editing, an activity that can be applied to any design project.
  • To exercise the participants' originality when it comes to telling stories.
  • To reassess the printed medium for its specific attributes.
  • To learn about the qualities of materials and printing techniques, and how to make the most out of them.
  • To acquire the resources and strategies of editorial design.
  • General overview of the printed medium and its details
  • Storytelling: written stories, stories in images
  • Non-verbal communication: what we can express through the medium itself
  • Practical and expressive typography
  • Text composition and layout
  • Production means: materials and techniques
  • Critique of the printed project

Pol Pérez
Graphic design graduate (Elisava, 2010). After graduating he works for different design companies in Barcelona (Folch Studio, *S,C,P,F…, Bendita Gloria, Avanti Avanti, among others) until he sets up Affaire, in 2015, with Josep Román. After a transition year working for the Dutch agency …,staat (Amsterdam), he returns to Barcelona and starts up a new chapter as Studiopol (2020). He combines his design work with teaching at Elisava, where he’s supervised editorial and visual identity projects in the Masters’ degrees in Editorial Design, Visual Identity, and Photography.

Graphic designers, regardless of their specialty –even though the project is unambiguously editorial and printed, the project's mind- and skillset can be applied to any area of communications design. Editorial / publishing professionals. Photographers. Illustrators. Visual artists. Any type of professional seeking to experiment in the field of design, storytelling and publishing.

Basic knowledge of InDesign and Photoshop.
Laptop with access to the Adobe Suite.
Student will need to supply his / her own specific working materials for the editorial project experimentation.

Elisava students have a special discount of 25% of the price in the following programmes: ‘Creación y Renderizado de Objetos y Espacios’ and ‘Las Herramientas del Diseñador Gráfico: Crea, Retoca y Presenta con Suite Adobe’.

The students of the summer course ‘Sustainable Materials for Design’ who decide to take the ‘Master’s Degree in Design through New Materials’ will have a discount corresponding to the amount of the summer course in the master’s price.

Discounts before 15 April *

Participation in a course: 100% of the course price is paid.
Participation in two courses: 100% of the first course is paid and the second course has a 15% discount.
Participation in three or more courses: 100% of the first course is paid, the second course has a 15% discount and the third and subsequent courses have a 20% discount.

Discounts for Alumni Bold *

Participation in a course: 15% Alumni Bold discount
Participation in two courses: 15% Alumni Bold discount on the first course and 20% discount on the second course.
Participation in three or more courses: 15% Alumni Bold discount in the first course, 20% discount in the second and third courses and 25% discount in the following courses.

* All discounts will correspond to the amount of the course with the lowest value.

From April 16, only the standard 15% discount will apply for Alumni Bold.

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