The Creative Design Crafts concept invites us to immerse ourselves in the universe of design and creativity from a new perspective: combining the know-how of a leading brand like TOUS with the academic expertise of Elisava.
We highlight the eternal duality observed when delving into the realms of creativity and design. We combine correspondences between both universes, point out unique details and particularities, and weave relationships to strengthen conceptual definitions while making explicit formal and expressive considerations.
TOUS Creative Design Crafts opens an exploratory path toward creativity and design, starting with a focus on expressive freedom. The differentiation of our approach stems from a unique perspective on design and creativity that intertwines theory and practice, an equation always aimed at achieving optimal results in the final project.
In this way, the creative process that a professional undertakes through Creative Design Crafts is highly relevant due to the singularity and plurality of the method devised and developed, oriented not only from concept to tangibility but also through learning-by-doing. The intuition of the students is also taken into account, expanding their knowledge with a motivation for innovation and constant updating while utilizing empirical sources and references for project execution.
In TOUS Creative Design Crafts, we understand the concept of Craft as an approach to design based on acquiring expertise in a diversity of creative trades in an experimental, artisanal, and autonomous manner. This know-how is very distinctive of the TOUS brand.
TOUS Creative Design Crafts presents us with a methodology of great value: drawing from the brand’s life trajectory, aligned with the knowledge imparted by a selection of high-level academics and the creative and design skills of a selection of recognized professionals, to shape new professional profiles based on excellence.
