Typography and corporate identity. The Barça's example

Hour: 7.30 p.m.
Place: ELISAVA (La Rambla, 30-32). Aleix Carrió Room (1st floor)

Roderic Molins, creative director of the agency SUMMA Branding, will offer the conference 'FC Barcelona Typeface or how to design Barça's new voice', as guest to the briefing session about our Master in Typographical Creation (MCT in its Spanish acronym), scheduled on Wednesday 16 of May at 7:30 p.m.

Together with Iñigo Jerez, head of the MCT and Extra! Studio, they will discuss the relevance of typography in branding and will explain in detail the design process of the new corporate typeface for the FC Barcelona. From the briefing to its implementation, as well as the methodology and the work process; a unique and remarkable case study that will help to contextualize the concepts, methods and practices under which the ELISAVA's master on typography has been designed.